• by Wayne Friedman , 7 hours ago

Heading into the new TV season, the top broadcast networks (CBS, ABC, and NBC) and two cable networks (HGTV and Fox News Channel) are ramping up on-air promotion of their shows and brands.

Over the last two weeks, CBS/Paramount+ has been heavily promoting two major prime-time shows, “Cupertino” -- which premieres October 8) and “NCIS: New York” (premiering October 6).

For all its promotions, the network has run on-air messaging that resulted in a leading 3.6 billion impressions overall for the last two weeks of August, according to iSpot. That gives CBS/Paramount+ a commanding 13.6% market share.

“Cupertino” is about a slighted Silicon Valley lawyer who teams up with another fired attorney to defend hard-done-by technology workers . “NCIS: New York” is a spinoff of the longtime-franchise.”

ABC is next with 1.7 billion impressions (6.5% share) touting "Jeopardy! Masters" and "Good Morning America," followed by NBC/Peacock with 1.5 billion impressions at 5.9%, in a major effort for its non-celebrity and reality competition edition of “The Traitors: New Blood,” which starts up September 17.

HGTV is next with 991 million impressions and 3.8% share with the new show "Totally '90s House" hosted by a number of celebrities.

That show is taking up almost half of HGTV's overall efforts (450 million impressions), and has been the top new TV show overall.

"Totally ‘90s House" features 1990s TV stars including Joan Hart (“Sabrina the Teenage Witch”), Keshia Knight Pulliam (“The Cosby Show”) and Brian Austin Green (Beverly Hills 90210).

Fox News Channel is next with overall brand-specific promotion (927 million at 3.6%).

For the two-week period from August 18-August 31, overall TV network promotion efforts have seen 26 billion impressions, representing $106.7 million in media value for that messaging.

A year ago, during the same period, impressions came in at 32 billion and $134.8 million in media value.