- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Broadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- Broadcasters Urged To Marshal All-Out First-Party Data Push
Digital News Daily, Karlene Lukovitz - Thursday, February 23, 2023
Revenue, sales, marketing, content, product, technology and innovation are all at stak ...
- Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
Full-year 2023 is projected to see ad-revenue results for major TV-based compani ...
- New Fall Shows See 41% Of Viewership In Week After Airing
Research Intelligencer, Robert Williams - Wednesday, January 18, 2023
The effect of time-shifted viewing is notable, considering fewer households that wat ...
- Barbara Walters: Regal, Dignified And Oh-So Tenacious
TVBlog, Adam Buckman - Wednesday, January 4, 2023
Watching Barbara Walters sit down with the world's most famous people w ...
- Calling All Buyers Of Slow-Moving Traditional/Legacy TV Assets: What's The Key Selling Point?
TV Watch, Wayne Friedman - Thursday, December 15, 2022
Legacy TV business owners will surely invite more efforts like joint-venture investme ...
- CBS Leads Networks In Total Minutes Viewed This Season, But Is Behind Netflix
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
CBS led all broadcast networks in total day minutes viewed and ca ...
- Are Local TV Stations Getting Back 10 PM Hour For Older Viewers... Or Younger?
TV Watch, Wayne Friedman - Friday, December 2, 2022
Should NBC and other broadcast nets get closer to a decision ...
- For Broadcast Networks, The Midseason Beat Goes On
TVBlog, Adam Buckman - Monday, November 28, 2022
A revival of an old sitcom, a network switch for an o ...
- Midterms TV Coverage: 25.4M Viewers, Down Nearly 30% Vs. 2018
Television News Daily, Wayne Friedman - Thursday, November 10, 2022
The 2022 U.S. midterm election prime-time news coverage earned 25.4 million avera ...
- If NBC Drops 10-11 PM Hour, Who Would Miss It?
TVBlog, Adam Buckman - Friday, October 21, 2022
Oh my! How will advertisers and viewers ever survive without the 10- ...
- Buying TV & Video Ads Like It's 2022, Not 2012
Media Insider, Dave Morgan - Thursday, October 20, 2022
One big issue: The vast majority of today's programmatic ad tech w ...
- NFL Regular-Season Viewing Up 2%, 'Monday Night Football' Rising
Television News Daily, Wayne Friedman - Friday, October 14, 2022
Five weeks into the NFL regular season, four major TV network grou ...
- Doesn't Take A Genius To Wonder If Legacy TV Is Dying
TVBlog, Adam Buckman - Friday, October 14, 2022
Recent signs and circumstances buffeting legacy television indicate that the decline ...
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Sixteen top cable TV networks are down to an average 17.5% rea ...
- Fall Season Program Promotions: More Airings, But Lower Impressions In September
Television News Daily, Wayne Friedman - Friday, September 30, 2022
TV networks have committed more airings and media time for their n ...
- Linear TV Viewership Tends To Be Higher Among Older Consumers
Research Intelligencer, Robert Williams - Friday, August 19, 2022
The number of U.S. households that watched traditional linear TV fell 0. ...
- Streaming Surpasses Linear Viewing For The First Time
Television News Daily, Wayne Friedman - Thursday, August 18, 2022
Streaming viewing in July surpassed cable and broadcast in share of tot ...
- Google Dedicates $15M To Digital, Print Ad Campaign To Run With Local News Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2022
Google launched a digital and print ad campaign Tuesday to run wi ...
- Nexstar Media Group Buys 75% Stake In The CW
Television News Daily, Wayne Friedman - Monday, August 15, 2022
Nexstar, which has the most U.S. local TV stations, also has t ...
- Fox Sees Growth In Political Ads, No Near-Term 'Adverse Advertising Impact': Murdoch
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Political ad growth at its Fox News Media and TV stations boost ...
- Same Old, Same Old As Network TV Tiptoes Into Fall
TVBlog, Adam Buckman - Thursday, August 11, 2022
This year, the four legacy broadcast networks do not have all th ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026
Research Intelligencer, - Friday, June 24, 2022
The biggest driver of adopting identity solutions for advanced TV is t ...
- Prime-Time Entertainment Sinks Again: CBS' 'NCIS' Still Leads
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
Major broadcast network linear TV took another hit for prime-time entertainment seri ...
- TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The Money
TV Watch, Wayne Friedman - Monday, May 23, 2022
Even with the shift to CTV, digital and streaming, advertisers still belie ...
- 'Cord-Shaving' Households Pose Challenge For TV Advertisers
Research Intelligencer, - Tuesday, May 10, 2022
The bottom 45% of TV viewers saw an average of 11 line ...
- TikTok, Netflix Join Major News Networks In Russian Withdrawal
Digital News Daily, Karlene Lukovitz - Monday, March 7, 2022
CNN, CBS, ABC, Bloomberg, BBC among news operations suspended after Russian parliame ...
- Media Brands Maintain Strong Presence on Social Apps
Research Intelligencer, - Friday, February 25, 2022
Publishers last year had 35% share of voice, while media and entertainme ...
- Consumers Worldwide Expect To Watch Less Linear TV
Research Intelligencer, - Tuesday, February 22, 2022
A growing number of consumers worldwide consider Google's video-sharing site YouTube ...
- Senate Panel Considers Bill Allowing News Organizations To Band Together
Digital News Daily, Wendy Davis - Wednesday, February 2, 2022
"Big tech companies are not friends to journalism," Sen. Amy Klobuchar sa ...