- Paramount, Nielsen Strike New Measurement Deal
Television News Daily, Wayne Friedman - Monday, February 3, 2025
As part of the agreement, Paramount has licensed new Nielsen services ...
- Paramount+, Hulu Led 2024 Sign-Ups: Antenna
Advanced TV Insider, Wayne Friedman - Wednesday, January 22, 2025
The Paramount Global streamer led all platforms with 42.0 million gross U. ...
- Paramount Cable TV Moves: Under The Radar Post-Skydance Deal?
TV Watch, Wayne Friedman - Friday, December 20, 2024
"Smaller and more profitable has been the message, and we would ...
- Disney Leads Distributor Viewing, Fox, YouTube, Paramount And Netflix Up
Television News Daily, Wayne Friedman - Tuesday, December 17, 2024
Companies that made gains month-to-month include YouTube at 10.8%, Paramount Global ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?
TV Watch, Wayne Friedman - Thursday, December 5, 2024
Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- New Prime-Time Medical Show's 'Healthy' Viewing: Call A Doctor?
TV Watch, Wayne Friedman - Friday, November 15, 2024
The true measure of health for a prime-time series continues to ...
- Paramount Demanding A 50% Nielsen Price Reduction: Sources
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Nielsen said: "Contrary to what Paramount has shared, we are not seeki ...
- Will Skydance Transform Paramount, CBS Into A 'Modern' Media Company?
TV Watch, Wayne Friedman - Thursday, November 14, 2024
In 2022, Jeff Shell, then CEO of NBCU, considered giving back t ...
- Paramount: Q3 Streaming Ads Up 18%, $49M Profit
Television News Daily, Wayne Friedman - Monday, November 11, 2024
Streaming advertising had more impressions and higher CPMs [cost per thousand viewer ...
- Paramount Sued For Allegedly Sharing Data With TikTok And Facebook
MediaDailyNews, Wendy Davis - Monday, November 4, 2024
California resident Victor Cho alleges that Paramount violates the Video Privacy Protecti ...
- Who Now Buys A Cable TV Network Group - For The Future?
TV Watch, Wayne Friedman - Tuesday, November 5, 2024
Comcast Corp. says it is considering a spinoff of its NBCU cab ...
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
More than 20 client brands have expanded their spending in women's spor ...
- Whither Paramount Under Shell? Think Of A Fox Corp. Version
TV Watch, Wayne Friedman - Monday, October 14, 2024
Shell's overall vision could end up sounding somewhat familiar to some: Shri ...
- Long TV's Most Traditional Network, CBS Now Challenging Broadcast Traditions
TVBlog, Ed Martin - Thursday, October 3, 2024
Lately, it looks to me like CBS has simply separated itself fr ...
- Paramount Drops Nielsen In Pricing Dispute
Television News Daily, Wayne Friedman - Tuesday, October 1, 2024
Paramount's contract with Nielsen expired Monday, September 30 at midnight. "Nielsen h ...
- Legacy Media Consolidation Not The Answer - Or 'Hegemony': Barry Diller
TV Watch, Wayne Friedman - Tuesday, September 24, 2024
"if you have a route to distribution, meaning you can get yo ...
- First-Run Syndication Rolls On With New Game Show
TVBlog, Adam Buckman - Friday, September 13, 2024
"Flip Side" is a half-hour game show in which contestants are challeng ...
- Linear-To-Streaming Ad Struggles: Long Road Ahead Or Drag Race Sprint?
TV Watch, Wayne Friedman - Monday, August 26, 2024
Four of the five legacy media companies were down in advertising resul ...
- More Drama For Paramount Global: Are Investors Changing The Channel?
TV Watch, Wayne Friedman - Wednesday, August 21, 2024
Bronfman would essentially give controlling owner National Amusements the same price t ...
- Paramount Takes $6B Charge From Lower Cable TV Networks' Value
Television News Daily, Wayne Friedman - Friday, August 9, 2024
Paramount had an 11% decline in TV ad revenue, while affiliate a ...
- Legacy TV Media Streamers A Focus As Fears Of Recession Loom
TV Watch, Wayne Friedman - Tuesday, August 6, 2024
Paramount Global and Warner Bros. Discovery followed the stock market Monday, wi ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- New Paramount Brand, Spin: A 'Media-Tech' Company?
TV Watch, Wayne Friedman - Thursday, July 11, 2024
"In order to effectively navigate this transition, what is required for Paramou ...
- Paramount's Plan: D2C Profitability - Cable 'Restructure'?
TV Watch, Wayne Friedman - Wednesday, July 10, 2024
One key point from the presentation is that the new company wou ...
- Paramount Global, Skydance To Merge In $8B Deal
Television News Daily, Wayne Friedman - Monday, July 8, 2024
National Amusements will get $2.4 billion in cash, and non-voting shareholders wi ...
- Paramount Saves: MTV, CMT, Comedy Content Shifted To Paramount+
TV Watch, Wayne Friedman - Wednesday, July 3, 2024
A company release says: "As part of broader website changes across Paramoun ...
- Paramount Seeks More Aggressive Streaming Merger Deal: CNBC
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Paramount Global is looking to merge its streaming business with an existi ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Stop The Song And Dance: Paramount Global Goes It Alone - For Now
TV Watch, Wayne Friedman - Thursday, June 13, 2024
One of Shari Redstone's goals was to seek approval of sale ...