- More Drama For Paramount Global: Are Investors Changing The Channel?
TV Watch, Wayne Friedman - Wednesday, August 21, 2024
Bronfman would essentially give controlling owner National Amusements the same price t ...
- Paramount Takes $6B Charge From Lower Cable TV Networks' Value
Television News Daily, Wayne Friedman - Friday, August 9, 2024
Paramount had an 11% decline in TV ad revenue, while affiliate a ...
- Legacy TV Media Streamers A Focus As Fears Of Recession Loom
TV Watch, Wayne Friedman - Tuesday, August 6, 2024
Paramount Global and Warner Bros. Discovery followed the stock market Monday, wi ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- New Paramount Brand, Spin: A 'Media-Tech' Company?
TV Watch, Wayne Friedman - Thursday, July 11, 2024
"In order to effectively navigate this transition, what is required for Paramou ...
- Paramount's Plan: D2C Profitability - Cable 'Restructure'?
TV Watch, Wayne Friedman - Wednesday, July 10, 2024
One key point from the presentation is that the new company wou ...
- Paramount Global, Skydance To Merge In $8B Deal
Television News Daily, Wayne Friedman - Monday, July 8, 2024
National Amusements will get $2.4 billion in cash, and non-voting shareholders wi ...
- Paramount Saves: MTV, CMT, Comedy Content Shifted To Paramount+
TV Watch, Wayne Friedman - Wednesday, July 3, 2024
A company release says: "As part of broader website changes across Paramoun ...
- Paramount Seeks More Aggressive Streaming Merger Deal: CNBC
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Paramount Global is looking to merge its streaming business with an existi ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Stop The Song And Dance: Paramount Global Goes It Alone - For Now
TV Watch, Wayne Friedman - Thursday, June 13, 2024
One of Shari Redstone's goals was to seek approval of sale ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Does Nielsen's 'Distributor Gauge' Tell A Good Story For Legacy Media?
TV Watch, Wayne Friedman - Friday, May 17, 2024
Nielsen's effort to show a complete picture with its new "Media Distribut ...
- Big Linear TV Network Groups' Future?: Break 'Em Up
TV Watch, Wayne Friedman - Friday, May 10, 2024
In a disruptive, competitive streaming world comes some hard truth for legacy-bas ...
- 3.know: Another Canary, Or Just An Anomaly -- Shelly Weighs In On Paramount, Et Al
Media 3.0, Joe Mandese - Tuesday, May 7, 2024
Is this the end of Paramount -- and big linear media ...
- TikTok Unveils New Premium Ad Offerings, Publisher Partners
MediaDailyNews, Colin Kirkland - Friday, May 3, 2024
At its NewFronts presentation, TikTok announced new premium ad-placement options and addition ...
- Paramount's Short-Term Plan: Does It Need One Before Going Long?
TV Watch, Wayne Friedman - Monday, May 6, 2024
The Paramount saga continues. The board will now consider a $26 billi ...
- National TV Ad Revenue Sinks 7.4% To $7.2B In Q1: Analyst
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Among major legacy owned TV networks, national broadcast/cable TV advertising is estimat ...
- Paramount's Mission Impossible: 9 Minutes Not Enough To Save The Day
TV Watch, Wayne Friedman - Wednesday, May 1, 2024
A nine-minute earnings call, no questions and stunned analysts. No insights we ...
- Paramount Announces New Leadership, Sees Revenue Growth As D2C Losses Narrow
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Paramount says it will start up an "Office of the CEO" wi ...
- Paramount's Bakish To Step Down: Reports
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Currently Paramount is considering a bid from Skydance Media, with another joi ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Big Media Storms To Come: Paramount Global Moving Through Rough Seas
TV Watch, Wayne Friedman - Monday, April 8, 2024
A potentially eye-opening move by legacy TV network groups and legacy p ...
- National Amusements To Sell 80% Paramount Stake To Skydance: Report
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
National Amusements, which holds a near 80% voting stake in Paramount Globa ...
- Streamers' National TV Marketing Dips 20% In Q1
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Streaming marketing on national paid and promotional TV networks continues to s ...
- March Madness Nears Sellout, Single-Digit Ad Price Gains
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gai ...
- TV 'Arms Dealers': Choose Your Programming Weapons Accordingly
TV Watch, Wayne Friedman - Wednesday, March 13, 2024
LightShed Partners media analyst Rich Greenfield and others believe Paramount Global shou ...
- Paramount Global Revenues Dip 6%, Paramount+ Projected For Profitability In 2025
Television News Daily, Wayne Friedman - Wednesday, February 28, 2024
Paramount Global missed on analysts' Q4 revenue projections, sinking 6% to $7 ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Comcast, Paramount Global In Talks Over U.S. Streamer Operations Deal: Report
Television News Daily, Wayne Friedman - Monday, February 19, 2024
Comcast and Paramount are now in early talks about combining their U. ...