- Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5B
Television News Daily, Wayne Friedman - Wednesday, October 30, 2024
Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without t ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
Television News Daily, Wayne Friedman - Friday, October 4, 2024
Warner Bros. Discovery's Max was largely responsible for the decline in airin ...
- Meta Fights Privacy Claims By Streaming Video Viewers
MediaDailyNews, Wendy Davis - Monday, September 30, 2024
Meta is asking a federal judge to throw out claims that ...
- Paramount Takes $6B Charge From Lower Cable TV Networks' Value
Television News Daily, Wayne Friedman - Friday, August 9, 2024
Paramount had an 11% decline in TV ad revenue, while affiliate a ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Paramount Saves: MTV, CMT, Comedy Content Shifted To Paramount+
TV Watch, Wayne Friedman - Wednesday, July 3, 2024
A company release says: "As part of broader website changes across Paramoun ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Paramount Puzzle Has Many Pieces
TVBlog, Adam Buckman - Thursday, June 13, 2024
Does Paramount Global's value lie in its portfolio of assets, or ...
- Paramount Announces New Leadership, Sees Revenue Growth As D2C Losses Narrow
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Paramount says it will start up an "Office of the CEO" wi ...
- Paramount's Bakish To Step Down: Reports
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Currently Paramount is considering a bid from Skydance Media, with another joi ...
- Streaming Platforms' 'Linear TV' Additions Grow... And Become Complex
TV Watch, Wayne Friedman - Monday, April 22, 2024
Are linear TV networks on streaming platforms confusing to the modern consu ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- 'Ghosts': Beyond The Laughter Is A Sitcom That Cares
TVBlog, Adam Buckman - Thursday, April 18, 2024
A good time was had by all when five cast members ...
- Streamers' National TV Marketing Dips 20% In Q1
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Streaming marketing on national paid and promotional TV networks continues to s ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- TV 'Arms Dealers': Choose Your Programming Weapons Accordingly
TV Watch, Wayne Friedman - Wednesday, March 13, 2024
LightShed Partners media analyst Rich Greenfield and others believe Paramount Global shou ...
- Paramount Global Revenues Dip 6%, Paramount+ Projected For Profitability In 2025
Television News Daily, Wayne Friedman - Wednesday, February 28, 2024
Paramount Global missed on analysts' Q4 revenue projections, sinking 6% to $7 ...
- Paying 'Double' For TV Content? New Focus For Consumers And Pay TV
TV Watch, Wayne Friedman - Tuesday, February 27, 2024
A long-term question is how to prevent consumers from paying "double" f ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Comcast, Paramount Global In Talks Over U.S. Streamer Operations Deal: Report
Television News Daily, Wayne Friedman - Monday, February 19, 2024
Comcast and Paramount are now in early talks about combining their U. ...
- New Super Bowl (And TV) Viewing Record: 123.7M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
CBS Sports says 202.4 million viewers watched all or part of Sup ...
- Paramount's Bakish On Sports-Alone Program Streaming: 'Broad Is Better'
Television News Daily, Wayne Friedman - Friday, February 9, 2024
"We've looked at sports-only plays including on digital and on a stand-alo ...
- Grammys Posts 34% Viewership Spike To 16.9M
Television News Daily, Wayne Friedman - Monday, February 5, 2024
This year's show was up 34% to 16.9 million, its best audien ...
- Premium Streamers Slow TV Marketing Ad Spend, Down 18%
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
National TV marketing was down 18% in ad spend and media val ...
- Paramount+ To Run Ads During Super Bowl, NFL Wild Card
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
Two new ads are 14th and 15th in "A Mountain of Entertainmen ...
- Amazon Prime Video, YouTube TV Lean Into Ad-Supported Options
MediaDailyNews, Karlene Lukovitz - Wednesday, January 10, 2024
Prime Video users can now add Max, Paramount+, AMC+ AVOD versions; YouTu ...
- DirecTV Offers Free Paramount+ App With 'Paramount+ With Showtime' Subscription
MediaDailyNews, Karlene Lukovitz - Tuesday, January 9, 2024
DirecTV users who pay for the just-rebranded premium linear network get t ...
- Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
TV Watch, Wayne Friedman - Thursday, December 28, 2023
WBD CEO David Zaslav is pushing for more bundling of all streami ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
Television News Daily, Wayne Friedman - Friday, December 22, 2023
A WBD-Paramount Global merger would initially result in dominance in two lega ...