- HBO Max Rebranding Was Upfront Week's Best Story
TVBlog, Adam Buckman - Friday, May 16, 2025
It is as if streaming management at Warner Bros. Discovery suddenly slapp ...
- WBD, Paramount Make Gains In March, YouTube Top Media Distributor: Nielsen
Television News Daily, Wayne Friedman - Tuesday, April 22, 2025
Max rose 6% month-to-month, driven by the fourth-biggest March title "White Lotu ...
- Streamers' TV Promo Spend Sinks 38%, Airings And Impressions Down
Television News Daily, Wayne Friedman - Friday, March 7, 2025
Legacy-owned, TV network-based media companies are heavily using their own networks ...
- Paramount Q4 Global Revenue +5%, D2C +9%
Television News Daily, Wayne Friedman - Thursday, February 27, 2025
Paramount+ added 5.6 million subscribers in the quarter and posted revenue 1 ...
- CTV Transparency? The Search For 'Show-Level' Viewer Data
TV Watch, Wayne Friedman - Thursday, February 27, 2025
The CTV business does not offer up granularity of "show-level" data ...
- Apple TV+ Recovers From Price Hike-Linked Churn, Netflix Still Best
Advanced TV Insider, Wayne Friedman - Wednesday, February 5, 2025
The latest reading of Q3 2024 churn rates for all streamers sho ...
- Paramount, Nielsen Strike New Measurement Deal
Television News Daily, Wayne Friedman - Monday, February 3, 2025
As part of the agreement, Paramount has licensed new Nielsen services ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...
- Paramount+, Hulu Led 2024 Sign-Ups: Antenna
Advanced TV Insider, Wayne Friedman - Wednesday, January 22, 2025
The Paramount Global streamer led all platforms with 42.0 million gross U. ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- Streaming Video Users Fight Meta Over Privacy
MediaDailyNews, Wendy Davis - Tuesday, November 12, 2024
Meta Platforms has known for more than two years that it collec ...
- Paramount Sued For Allegedly Sharing Data With TikTok And Facebook
MediaDailyNews, Wendy Davis - Monday, November 4, 2024
California resident Victor Cho alleges that Paramount violates the Video Privacy Protecti ...
- Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5B
Television News Daily, Wayne Friedman - Wednesday, October 30, 2024
Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without t ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
Television News Daily, Wayne Friedman - Friday, October 4, 2024
Warner Bros. Discovery's Max was largely responsible for the decline in airin ...
- Meta Fights Privacy Claims By Streaming Video Viewers
MediaDailyNews, Wendy Davis - Monday, September 30, 2024
Meta is asking a federal judge to throw out claims that ...
- Paramount Takes $6B Charge From Lower Cable TV Networks' Value
Television News Daily, Wayne Friedman - Friday, August 9, 2024
Paramount had an 11% decline in TV ad revenue, while affiliate a ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Paramount Saves: MTV, CMT, Comedy Content Shifted To Paramount+
TV Watch, Wayne Friedman - Wednesday, July 3, 2024
A company release says: "As part of broader website changes across Paramoun ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Paramount Puzzle Has Many Pieces
TVBlog, Adam Buckman - Thursday, June 13, 2024
Does Paramount Global's value lie in its portfolio of assets, or ...
- Paramount Announces New Leadership, Sees Revenue Growth As D2C Losses Narrow
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Paramount says it will start up an "Office of the CEO" wi ...
- Paramount's Bakish To Step Down: Reports
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Currently Paramount is considering a bid from Skydance Media, with another joi ...
- Streaming Platforms' 'Linear TV' Additions Grow... And Become Complex
TV Watch, Wayne Friedman - Monday, April 22, 2024
Are linear TV networks on streaming platforms confusing to the modern consu ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- 'Ghosts': Beyond The Laughter Is A Sitcom That Cares
TVBlog, Adam Buckman - Thursday, April 18, 2024
A good time was had by all when five cast members ...
- Streamers' National TV Marketing Dips 20% In Q1
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Streaming marketing on national paid and promotional TV networks continues to s ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- TV 'Arms Dealers': Choose Your Programming Weapons Accordingly
TV Watch, Wayne Friedman - Wednesday, March 13, 2024
LightShed Partners media analyst Rich Greenfield and others believe Paramount Global shou ...
- Paramount Global Revenues Dip 6%, Paramount+ Projected For Profitability In 2025
Television News Daily, Wayne Friedman - Wednesday, February 28, 2024
Paramount Global missed on analysts' Q4 revenue projections, sinking 6% to $7 ...