Tag results for "cable tv"
- Ebony Close To Deal To Buy Black News ChannelEbony magazine is nearing a deal to acquire Black News Channel o ...
- Lionsgate Expects Starz Sale Or Spinoff By Summer's EndLionsgate CEO Jon Feltheimer did not mention prospective buyers by name, thou ...
- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This YearMoffettNathanson Research projects that the major four U.S. broadcast networks will si ...
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?Shifting business away from traditional media distribution partners has been an iss ...
- TV Bundles Grow As Viewers Add Streaming ServicesMany consumers say they plan to add to their current number ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming VentureBuilding on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'News that Netflix could launch an ad-supported option came via a compa ...
- Co-Viewing Of Streaming Video Boosts Ad EngagementParents with young kids say they're co-viewing more programming than they d ...
- Roku, Apollo Global Management Reportedly Bidding On Stake In StarzThe joint Roku/Apollo bid could be as much as 20% for Star ...
- Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%Total Q1 national TV linear advertising was up 4.7% to $9.1 billio ...
- Will Political Ad Spend Remain High For Linear TV?When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- NBCU: Hold On - Streaming Not Replacing Linear? Not YetThe unsettling position is this: As streaming grows in importance, we can ...
- TV News, Other Media Wage War Over Musk's Twitter TakeoverElon Musk's takeover of Twitter is the issue du jour on t ...
- Nielsen Strikes Smart TV Data Deal With VizioNielsen has struck a deal with Vizio to add data from Vizio ...
- Streaming Climbs To Near 30% Share Of All Total Day ViewingStreaming TV viewing in March had a 29.7% share of all tot ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So MuchThe greatest change over the last three years has been with broadband-on ...
- Bucking the Norm: A Political Marketing Exec's Strategy for Success"Stop pussyfooting around the situation, just tell me what you're willing ...
- Rakuten Prepares For Big Give Week To Reward LoyaltyRakuten Big Give Week played host last year to hundreds of bran ...
- MSNBC's 'Rachel Maddow' Show Trimmed Back To WeeklyStarting in May, Rachel Maddow, host of the MSNBC prime-time show th ...
- Comcast's Ad Sales Unit Effectv Inks Local TV 'Currency' Deal With ComscoreEffectv has struck a deal with Comscore for its local TV measureme ...
- Do Streamers Attract 'Light,' Casual TV Viewers?What about those "light" TV viewers? For TV marketers, these consumers ha ...
- Krzyzewski's Final NCAA Game Scores 16.3M Viewers, Best 'Final Four' Result Since 2017The final NCAA games for Duke's storied head coach Mike Krzyzewski deliver ...
- Fox News Only News Net To Show YOY Growth, Leads In PrimeFox remains the leading cable network overall in Q1 prime-time viewing, whi ...
- Cable TV Networks And Their Original Programs: What Is Their Future?Linear cable TV nets have streaming-platform sister services. What remains for tho ...
- Broadcast/Cable Non-Live Viewing Sinks 55% From 2011-2021, Cable TV Reach CrashesBroadcast and cable viewing continues to sink dramatically due to the grow ...
- More Locally Based TV News Businesses Seeking A Bigger National TV FootprintSpectrum News is starting up special coverage of news events anchored ...
- Nielsen's 'Gauge' Sees Slight February Declines In Streaming, Cable, Broadcast; Video Games RiseAll key categories in Nielsen's monthly "Gauge" took a hit. Only i ...
- Are Consumers Still Spending Too Much On Linear TV And Streaming?TV station executives are trying to appeal not just to cord-cutting consumer ...
- Crown Media Inks Ad-Measurement Deal With iSpot.tv For Reach, Attention MetricsThe deal will offer insights on the real-time performance -- second-by-second measureme ...
- Pepsi Will Host TikTok Music Creators On MTV 'Popstar' SeriesEight contestants will compete for chance to win financial assistance and st ...
