Tag results for "disney+"
- Disney Strikes Outcome Measurement Deal With EDODisney says its clean-room technology and Disney Audience Graph technology are worki ...
- Netflix Dominates Streaming Top Program Series, Disney+ Scores Best Streaming MovieLed by "Stranger Things," Netflix tallied 11 of the top 15 streami ...
- Disney+ To Offer Hulu's 2,000 Targeting SegmentsWith the upfronts in view, Disney hopes to offer targeting capabilities we ...
- 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3Do Kantar's survey results suggest what kind of switching rates Disney+ a ...
- Disney+ Launches Ad Option With More Than 100 AdvertisersAll major media agency groups have been active for the Disney+ ...
- Surprise, Surprise: TV Companies Discover Streaming Costs Too MuchThe billion-dollar investments that the streaming companies have been making annually ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%These are among the interesting sidebars to come out of Magna a ...
- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- CBS Leads Networks In Total Minutes Viewed This Season, But Is Behind NetflixCBS led all broadcast networks in total day minutes viewed and ca ...
- Disney's New Direction Under Iger: A Dramatic Change Of Course Ahead?Should Walt Disney spin off its "General Entertainment" business -- ABC, non-ESPN/Disn ...
- Premium SVOD Subscription Churn Up By 14% In Q3The average monthly churn rate reached 5.8% in September -- up fr ...
- Streamers' True Goals For Ad Options: Just An Option, But Not The Main TargetFor major legacy TV brands, pricing their advertising options can be tri ...
- Antitrust Class Action Charges Disney With Driving Inflated Livestreamed TV PricesClass action complaint by YouTube TV subscribers charges Disney with leveraging i ...
- Hybrid Tiers To Drive 42% Growth In AVOD Revenue By 2028The new ad-supported/subscription-supported Disney+ and Netflix offerings, along with other majors, a ...
- Why Disney+ And Hulu Are Likely To Be MergedOnce Disney owns 100% of Hulu, a combined streamer would dominate popul ...
- Money-Losing Premium Streamers Will Look To Bundle With Others: MaloneHigh streaming programming costs and possible subscriber declines will force some unprofitab ...
- October TV Viewing Up 2.8% Vs. A Year Ago, Driven By StreamingOverall October TV usage from all legacy and digital platforms is n ...
- Disney Starts Hiring Freeze, Job Cuts Following Weak EarningsChapek sent a memo Friday saying the company is establishing a co ...
- Disney Earnings: More D2C Losses, Streaming Subscribers RiseDisney posted $20.2 billion in latest quarter revenue, missing analyst market projectio ...
- 'Hocus Pocus 2' Breaks Opening Weekend Streaming RecordSurpasses another Disney+ hit, "Encanto." ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For AdvertisersPerformance marketers have begun to view streaming and connected TV services ...
- YouTube Decline A Recession Marker? See Another Wrinkle In The Digital Ad Video EconomyFrom a macroeconomic point of view, the YouTube decline represents an omino ...
- Disney CEO Bob Chapek Wants To Use Data To Customize ExperiencesDisney CEO Bob Chapek wants to combine personal consumer data from t ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- How Much 'Better' Than Linear Can Streaming Advertising Get?Shoppability, social streams and gamification are all in the mix, and wi ...
- Handicapping The Battle Of The TitansWill Netflix or Disney+ "win" as their new AVODs go mano ...
- TV Network-Based Streamers Sold In A Cable-Like Package? Another Hulu In The Works?Think about a package of Netflix, Disney+, Hulu, ESPN+, HBO Max, Discovery ...
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In SeptemberVideo streamers continue to boost national TV messaging -- up 7% ...
- Are TV Consumers Looking For One Easy Way To Get To All Their Networks, Content?TV content consumers seek not only ease of operations, but perhaps ju ...
- Netflix: Analysts' Views Improve, And It's Now Forecast To Remain #1 In Global SubsSeveral analysts have issued more positive assessments of Netflix since it announc ...
