- Disney Celebrates 85 Years Of Marvel, 15 Years After Acquiring It
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
The spot combines archival interviews, film footage and classic comic book pa ...
- Disney Proposes Flexible 'Sports-Centric,' 'Entertainment-Based' Options To DirecTV
Television News Daily, Wayne Friedman - Wednesday, September 4, 2024
Last year Disney struck a deal with Charter's Spectrum service allowing t ...
- Bundle Trouble: New Streamers, Legacy TV Package Deals Not Working?
TV Watch, Wayne Friedman - Monday, July 22, 2024
Only an estimated one million out of 9.5 million subscribers of Charter ...
- Young Viewers Boost June Streaming To Record High As Broadcast, Cable Retreat
Television News Daily, Wayne Friedman - Tuesday, July 16, 2024
Streaming was up 6% from its May share level, with platforms getti ...
- Targeting Streaming 'Re-Subscribers': Key Bundling Combos
Advanced TV Insider, Wayne Friedman - Wednesday, July 10, 2024
A huge chunk of streaming subscribers are "re-subscribers," at 42% -- young ...
- Is YouTube's User-Generated Content A Threat - Or Help - To Big Media?
TV Watch, Wayne Friedman - Monday, July 1, 2024
YouTube is now much more than a user-generated content site. It n ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Charter, Paramount Ink TV Carriage Deal - Including Paramount+
Television News Daily, Wayne Friedman - Friday, May 24, 2024
Following the groundbreaking TV network/streaming carriage deal with Walt Disney, Charter Communicatio ...
- When Will The Streaming Walled Gardens Get Some Peepholes?
TV Watch, Wayne Friedman - Tuesday, May 21, 2024
Do we get a clearer picture of what Prime Video is a ...
- Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netfl ...
- Disney-WBD Launch Streaming Bundle Including Disney+, Hulu, Max
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The bundle packages the Disney+ and Hulu platforms with WBD's Max streame ...
- ESPN's Many Streaming Variations: Any Way You Like It?
TV Watch, Wayne Friedman - Wednesday, May 8, 2024
We will soon have the existing ESPN+ service, which will have mode ...
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- Streaming Platforms' 'Linear TV' Additions Grow... And Become Complex
TV Watch, Wayne Friedman - Monday, April 22, 2024
Are linear TV networks on streaming platforms confusing to the modern consu ...
- Big Media Storms To Come: Paramount Global Moving Through Rough Seas
TV Watch, Wayne Friedman - Monday, April 8, 2024
A potentially eye-opening move by legacy TV network groups and legacy p ...
- Disney Prevails Over Activist Peltz, With Improved Streaming Outlook
Television News Daily, Wayne Friedman - Thursday, April 4, 2024
Disney has won the proxy battle over activist investor Nelson Peltz, w ...
- Hulu On Disney+ : Disney's Bigger Push For New TV Bundles
TV Watch, Wayne Friedman - Friday, March 29, 2024
Viewers now can access Hulu inside the Disney+ app itself on i ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- Fubo Starts OOH Campaign Attacking Big Media Sports Streaming Efforts
Television News Daily, Wayne Friedman - Monday, March 18, 2024
Fubo is launching an out-of-home and digital ad campaign that parodies ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Disney, Activist Investors Take Proxy Fight To Shareholders' Homes
TVBlog, Adam Buckman - Friday, February 16, 2024
Competing direct-mail packages arrived at our home earlier this week from Disn ...
- Disney Trims D2C Losses 86%, Disney+ Subscribers Slip
Television News Daily, Wayne Friedman - Thursday, February 8, 2024
Disney+ subscribers dropped by 1.3 million globally to 111.3 million, while internation ...
- Ad-Supported Amazon Prime Projected To Take In $1B In First Year
Television News Daily, Wayne Friedman - Friday, January 26, 2024
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement th ...
- Streaming Future Worries: 'Churn' Of Premium Ad-Supported Options?
TV Watch, Wayne Friedman - Friday, January 12, 2024
Disney+ says 50% of all its new subscribers are headed to i ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Charter Offers Disney+ Basic Ad Option For Free To Spectrum TV Select Customers
Television News Daily, Wayne Friedman - Thursday, January 4, 2024
Charter is making its Disney+ Basic ad-supported option available at not addition ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...