• by Wayne Friedman , November 25, 2024

With the high viewing of NFL content -- and Major League Baseball post-season action -- Fox Corp. rose 16% in October to an 8.4% share in Nielsen’s "media distributor" index.

In September, Fox was at a 7.3% share, while Walt Disney remained on top with a 11.7% share, followed closely by YouTube at 10.6%.

Both results were nearly identical to September’s -- at an 11.3% and 10.6% share, respectively.

Disney also made gains due to heavy sports content, including a 8% jump in viewership on ESPN resulting from football (NFL and college) and baseball content.

NBCUniversal came in at a 9.2% share -- also close to its previous-month result of 9.3%. 

Paramount Global also benefited from NFL and sports -- up to 8.7% (from 8.2%).

Overall, Nielsen says, 9 of the 14 companies in the index remained virtually unchanged -- with monthly shifts of plus or minus 0.1 share point or less.

FAST channel Roku (free ad-supported streaming TV) rose 12% to a 1.8% share compared to September.

Nielsen’s media distributor index aggregates viewing across all linear, local TV, streaming, digital TV, and other distribution channels.