- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
TV Watch, Wayne Friedman - Monday, May 16, 2022
Shifting business away from traditional media distribution partners has been an iss ...
- Discovery+ Becomes Roku Channel's First Ad-Supported Premium Sub Offering
Digital News Daily, Karlene Lukovitz - Wednesday, May 11, 2022
Both the ad-free and ad-supported tiers of Discovery+ are now available throu ...
- Stock Market Indices Plunge, Media Stocks Along For The Ride - Down
TV Watch, Wayne Friedman - Monday, May 9, 2022
Media stocks have plummeted since the year began, much more than t ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration Opp
Digital News Daily, Karlene Lukovitz - Wednesday, May 4, 2022
The Microsoft deal allows for linking ad exposure to online searches. ...
- Roku, Apollo Global Management Reportedly Bidding On Stake In Starz
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
The joint Roku/Apollo bid could be as much as 20% for Star ...
- Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%
Television News Daily, Wayne Friedman - Monday, May 2, 2022
Total Q1 national TV linear advertising was up 4.7% to $9.1 billio ...
- Tegna To Launch Broader 24/7 Live Streaming For Its TV Stations
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- Roku Active Account Growth Slows, Streaming Hours Rise
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
Roku witnessed a slowing in the growth of "active accounts" -- ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- Roku Adds Measurement Partners For Media-Mix Modeling
Television News Daily, Wayne Friedman - Monday, April 25, 2022
Roku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers sign ...
- CNN+ Inks Roku Distribution Deal
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
Securing distribution on Roku devices is critical to the now two-week-old streame ...
- Roku Tests Dynamic Linear TV Ad Insertion
Digital News Daily, Karlene Lukovitz - Wednesday, April 6, 2022
AMC, Crown Media, Discovery and Paramount have signed on for DLA, repor ...
- Premium Streamers' Downloads Rise Among Big Distributors, 'Churn' Grows
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The percentage of households subscribing directly from OTT providers' sites declined fr ...
- Consolidation Coming To Smart TV OS World - Is That What Advertisers Want?
TV Watch, Wayne Friedman - Monday, March 14, 2022
"I think it's inevitable that there's going to be consolidation around ...
- Apple, Ford, Dell, As Well As DirecTV and Roku, Join Russian Retreat
Digital News Daily, Karlene Lukovitz - Wednesday, March 2, 2022
DirecTV dropped RT America, the sister network to Russia Today, and Ro ...
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV Fraud
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Roku Advertising Watermark will help advertisers and publishers verify the authenticity ...
- More TV Movie Content, Money Needed: Can Streaming Companies Like Roku Keep Pace?
TV Watch, Wayne Friedman - Tuesday, February 22, 2022
After years of unimpeachable growth, analysts believe Roku could be slowing do ...
- Roku Misses Revenue Estimates, Active Accounts Rise To 60.1M
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Supply-chain issues hit Roku hard, impacting its ad business and TV s ...
- Roku Dominates Amazon Fire TV In Q4 Streaming Share In North America: Conviva
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Roku and Amazon Fire TV claim near parity with U.S. monthly acti ...
- FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, January 28, 2022
In Q4 alone, FAST penetration increased by 4.9 percentage points, making ...
- Roku Adds On-Screen Navigation Feature To Attract More Live TV Viewers
Television News Daily, Wayne Friedman - Tuesday, January 11, 2022
Roku is bringing a "Live TV Zone" tool to its onscreen navigat ...
- Will Roku Follow Netflix's Path Or Something Else?
TV Watch, Wayne Friedman - Tuesday, January 11, 2022
Analysts think digital media companies and streamers could overtake Roku. Its sto ...
- Roku Head Of Marketing Talks About Plans For 2022
Data & Programmatic Insider, Laurie Sullivan - Monday, January 10, 2022
Roku's licensing deals with smart TV manufacturers have helped it maintain ...
- Roku Platform Chief Scott Rosenberg Steps Down
Digital News Daily, Karlene Lukovitz - Monday, January 10, 2022
Rosenberg, who was instrumental in launching the Roku Channel and building i ...
- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
Competitors to Netflix are racing to outspend the subscription video-on-demand service. ...
- Roku To Be Acquired In 2022, Predicts Researcher
Digital News Daily, Karlene Lukovitz - Tuesday, December 14, 2021
Roku would benefit from merging with a large company already well-established internationall ...
- Deal Resolves Long Standoff, Keeping YouTube, YouTube TV On Roku Devices
Digital News Daily, Karlene Lukovitz - Wednesday, December 8, 2021
The deal between the largest OTT platform and second-largest app averts ...
- Are Roku's Rivals Coming? The Market Thinks So
TV Watch, Wayne Friedman - Wednesday, November 24, 2021
For many consumers, having a more primary service for the bulk ...