- Roku Cites CTV's Promised Future: 20,000 New Advertisers
TV Watch, Wayne Friedman - Monday, December 9, 2024
Madison and Wall analyst Brian Wieser estimates that if the 20,000 large ...
- Is Streaming TV Operating System Consolidation Coming?
TV Watch, Wayne Friedman - Tuesday, December 3, 2024
Could major sell-side and buy-side streaming operating-system players merge? What would th ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- Roku's CTV Device, Platform Dominance Faces Growing Competition In Q3
Advanced TV Insider, Wayne Friedman - Wednesday, October 30, 2024
Roku is at a 37% share of all open programmatic ads ...
- Roku Exceeds Q3 Revenue, Will Stop Reporting Household User Data
Television News Daily, Wayne Friedman - Thursday, October 31, 2024
The streaming distributor shocked investors with a decision to stop disclosing month ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
Instacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- Roku Starts Ad Manager 'Democratizing' CTV Access
Television News Daily, Wayne Friedman - Thursday, September 19, 2024
Roku says advertisers can buy and optimize ads not just on Ro ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Advanced TV Insider, Wayne Friedman - Wednesday, September 4, 2024
Apple TV is far down in second place at 13.3%, followed ...
- Roku To Boost Video Ad Revenue From New DSP Deals: Analyst
Television News Daily, Wayne Friedman - Friday, August 23, 2024
Guggenheim estimates gains from new expanded DSP selling platform deals will s ...
- What Niche-Branded FAST Channels Might Remind Us Of
TV Watch, Wayne Friedman - Monday, August 12, 2024
More niche FAST channels - including ones focused on sports and ne ...
- Roku Gains 11% In Q2 Platform Revenues, Ad Business Expected To Rise
Television News Daily, Wayne Friedman - Friday, August 2, 2024
Roku should benefit from increased ad revenue driven by the 2024 electio ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming Ads
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
The Trade Desk has inked a major deal for its open-source identi ...
- FAST Channels Still Seeing Major Growth, On-Demand Feel Is Best: Analyst
TV Watch, Wayne Friedman - Thursday, July 18, 2024
Tubi and Roku favor more streaming on-demand viewing and Pluto TV focus ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
TV Watch, Wayne Friedman - Wednesday, May 15, 2024
What better way to appeal to a wide range of TV viewe ...
- Roku Scores Double-Digit Q1 Gains In Revenue, Households
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross prof ...
- Apple Vision Pro: A $3,500 Product That Few Will Buy: Is That The Plan?
TV Watch, Wayne Friedman - Tuesday, April 16, 2024
We have a whole new class of video headgear products to de ...
- Roku Ad Forecast Lowered
Television News Daily, Wayne Friedman - Friday, April 5, 2024
The estimate of 7% growth is down from a previous 13% projectio ...
- Combined TV, Streaming Ad Spend Projected To Decline 2%
Television News Daily, Wayne Friedman - Friday, March 29, 2024
Major premium streaming platforms will grow 13% to $10 billion in ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S.
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
The number of global subscription video streaming platforms has declined among vid ...
- Streaming Hacking Impacts Advertisers, Customers - More To Come?
TV Watch, Wayne Friedman - Thursday, March 14, 2024
How can TV distributors earn even greater consumer-safety trust? We wonder h ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Roku: Streaming Walls Closing In? Find Where Data Partners Party First
TV Watch, Wayne Friedman - Tuesday, February 20, 2024
The pressure is on Roku, even as its most recent quarterly da ...
- Roku Q4: Revenues Up 14%, ARPU Down, Stock Trading Slammed
Television News Daily, Wayne Friedman - Thursday, February 15, 2024
Roku's quarterly revenue grew 14% to $984.4 million year-over-year. The company sa ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Samsung Ads Decode FAST, Points To Local News As Turning Point
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
FAST TV channels and services are seeing a transformative shift, challenging t ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- Legacy TV-Based Stocks Suffer Rough 2023 As Digital, Streaming Soar
MediaDailyNews, Wayne Friedman - Wednesday, January 3, 2024
The weak performance of legacy TV network-based media companies' stock market sha ...