- Streamer Reach Weakens Due To Seasonality, Hollywood Strikes
Television News Daily, Wayne Friedman - Friday, November 24, 2023
Only two of 15 streaming platforms gained in household reach -- Netfl ...
- Roku, Unity Help Mobile Apps Acquire Users Via CTV
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
Interactive on-screen ads are linked to acquisition technology for performance campaigns. ...
- NBCU Names Roku Exec Alison Levin President Of Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Levin will have responsibility for ad-sales efforts for all of NBCU's platfor ...
- Roku's Q3 Revenue Soars, Strong Video Ad Growth, Stock Up 18%
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Roku surprised Wall Street investors with a 20% increase in third-quarter reven ...
- Roku Advertising To See Slower 'Rebound'
Television News Daily, Wayne Friedman - Tuesday, October 31, 2023
Roku will see a "slower rebound in video advertising revenue growth compar ...
- Comscore Integrates Roku In Cross-Platform Measurement Solution
MediaDailyNews, Karlene Lukovitz - Monday, October 23, 2023
Users can access Roku-specific co-viewing data across ad campaigns on the Ro ...
- Washington, DC Area Sports Teams Go D2C Streaming Via Monumental Sports
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Monumental is the latest sports rights holder to make games available v ...
- Roku To Lay Off Another 10% Of Staff, Reduce Content To Control Costs
MediaDailyNews, Karlene Lukovitz - Wednesday, September 6, 2023
The Roku Channel is just the latest to cut licensed content ...
- Roku Expands Ad Reach In Mexico Via TV Azteca Deal
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
Roku has been building its advertising business in the market since 2 ...
- Linear, Streaming Video Titles Across 5 Countries Rise 60% In 2 Years
Television News Daily, Wayne Friedman - Monday, August 28, 2023
Across all linear and streaming TV platforms, the number of individual vid ...
- Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?
TV Watch, Wayne Friedman - Monday, August 7, 2023
Roku is way ahead of some other platforms. But don't expect th ...
- Roku Outperforms On Q2 Revenue, Losses, Stock Rockets Up 9%
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Roku continues to defy analysts' expectations -- growing revenue, cutting losses, a ...
- Using Your Remote To Buy The Shirt Off This Guy's Back
TV Watch, Wayne Friedman - Friday, July 14, 2023
As part of its next stage of commerce development, Roku has stru ...
- The Roku Channel Expands FAST Content To Google TV, Android TV
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The deal adds millions of homes to the millions already reached throu ...
- Roku Integrates Shopify To Enable On-Screen Purchases From Ads
Digital News Daily, Karlene Lukovitz - Tuesday, July 11, 2023
Men's apparel brand is among the first users. ...
- Joe Is Awful, Roku Is Not
TV Watch, Joe Mandese - Thursday, June 29, 2023
"The big news this month is the breakout performance by the Ro ...
- Roku Signs 1st Live-Sports Deal, For Formula E Races
Digital News Daily, Karlene Lukovitz - Tuesday, June 27, 2023
The multi-year deal also includes continued airing of some of the rac ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Ad Industry Issues Privacy Guidance For Connected Devices
Digital News Daily, Wendy Davis - Thursday, June 15, 2023
The self-regulatory group Digital Advertising Alliance has issued a best practices gui ...
- Streamer Ad Revenue Estimates: Disney+ Eyes $750M, Netflix $620M
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Netflix is projected to end the year with $620 million in ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- NewFronts: Roku Channel Intros AI-Driven Contextual Ad Placement
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Roku also announced new ad opportunities tied to its home page a ...
- Weird Charlie Collier's 'Newfront Uptime'
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- Roku Sells Its 'Roku City' Screensaver, First Summer Deal With McDonald's
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
Roku says the restaurant chain will reach 40 million homes per mon ...
- Fox Starts Digital Media Unit Under Tubi Media Group Banner
Television News Daily, Wayne Friedman - Thursday, April 27, 2023
The new unit will include Tubi and the entire Fox Digital Platfor ...
- Roku Posts Slight Revenue Rise And 1.6M More Active Accounts For Q1
Television News Daily, Wayne Friedman - Thursday, April 27, 2023
Roku's Q1 revenue was up 1% to $741 million vs. a ye ...
- Roku Offers New 'Reach' Guarantee, Competes With Cable
Television News Daily, Wayne Friedman - Wednesday, April 19, 2023
Roku says the guarantee "brings a key benefit of cable advertising ...
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
Television News Daily, Wayne Friedman - Thursday, April 20, 2023
Looking to address the demand for cross-media platform measurement needs for th ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase
Television News Daily, Wayne Friedman - Thursday, April 13, 2023
Although Roku represents 50% of all programmatic CTV advertising in North Ameri ...