• by Wayne Friedman , 8 hours ago

Streaming distributor Roku disclosed its quarterly advertising revenues for the first time: $612.7 million for the first quarter of 2026, up 27% from the year ago period.

Since starting as a publicly traded company Roku has been releasing one ‘Platform” revenue figure -- which comprises subscription and advertising business.

Subscription revenue quarterly growth was similar to that of advertising -- rising 30% to $518.5 million.

For the entire 2025 year, Roku pulled in $2.4 billion in advertising revenue, with subscription revenues at $1.8 billion, to total $4.2 billion. This year, the company expects business to rise to $5 billion.

Roku device revenue -- set-top boxes, streaming sticks and TV sets -- was down 16% to $117.6 million for the period.

Total net revenue for the company grew 22% to $1.25 billion, and net income was $85.7 million -- reversing a net loss of $57.7 million.

Roku’s stock was up 7% to $124.11 in after-market Thursday trading.

In early April, Roku said it had surpassed 100 million streaming households worldwide.

“Roku’s Switzerland-like positioning and already massive share positions them well as the TV landscape changes,” writes Jeff Wlodarczak, CEO/media analyst for Pivotal Research Group.

“Our view is that Roku should be able to continue to increase engagement, but also given the structural changes in the overall business.” Wlodarczak says this is especially true when it comes to FAST networks and “better content enabled by AI.”