- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- Fubo Starts OOH Campaign Attacking Big Media Sports Streaming Efforts
Television News Daily, Wayne Friedman - Monday, March 18, 2024
Fubo is launching an out-of-home and digital ad campaign that parodies ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Disney, Activist Investors Take Proxy Fight To Shareholders' Homes
TVBlog, Adam Buckman - Friday, February 16, 2024
Competing direct-mail packages arrived at our home earlier this week from Disn ...
- Disney Trims D2C Losses 86%, Disney+ Subscribers Slip
Television News Daily, Wayne Friedman - Thursday, February 8, 2024
Disney+ subscribers dropped by 1.3 million globally to 111.3 million, while internation ...
- Ad-Supported Amazon Prime Projected To Take In $1B In First Year
Television News Daily, Wayne Friedman - Friday, January 26, 2024
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement th ...
- Streaming Future Worries: 'Churn' Of Premium Ad-Supported Options?
TV Watch, Wayne Friedman - Friday, January 12, 2024
Disney+ says 50% of all its new subscribers are headed to i ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Charter Offers Disney+ Basic Ad Option For Free To Spectrum TV Select Customers
Television News Daily, Wayne Friedman - Thursday, January 4, 2024
Charter is making its Disney+ Basic ad-supported option available at not addition ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- Warner Bros. Discovery In Talks With Paramount Global About Possible Merger
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Initial conversations focused on how Warner Bros. Discovery and Paramount Global cou ...
- Streaming Price Hikes: A Nightmare Or Just Easy Daydreaming?
TV Watch, Wayne Friedman - Thursday, December 21, 2023
Still looking for all that savings when it comes to moving ...
- Disney IDs (And Promotes) Family Streaming Audience Segments
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
With more competition for ads coming in 2024, Disney continues to expa ...
- Hulu To Co-Air Premiere Of Disney+'s 'Percy Jackson' Series
MediaDailyNews, Karlene Lukovitz - Thursday, December 14, 2023
Teaser may inspire some Hulu-only subscribers to sign up for the new ...
- Disney+, Netflix See Growth In Ad Revenues, Ad-Tier Viewers In 2023
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
Disney+'s ad-supported tier will hit $786.6 million in ad revenue for a ...
- Disney+, Hulu Combo App Owns The Most Top-100 U.S. Titles
MediaDailyNews, Karlene Lukovitz - Monday, December 11, 2023
The combo also has the second-largest total of movies/TV seasons, behind on ...
- Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Disney continues to expand efforts to grow advertisers for the streamer's n ...
- Disney+ Adds Hulu 'Hub' For Greater Ad Opportunities
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As promised, Walt Disney began offering Hulu as part of its Disne ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Big 6 Streamers Projected To Add 195M Subs By 2029
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
Netflix is projected to retain a nearly 30M size advantage over t ...
- Streamer Reach Weakens Due To Seasonality, Hollywood Strikes
Television News Daily, Wayne Friedman - Friday, November 24, 2023
Only two of 15 streaming platforms gained in household reach -- Netfl ...
- TV-Based Network Streaming Platforms Have Low Consumer 'Demand' For Originals
Television News Daily, Wayne Friedman - Wednesday, November 15, 2023
Streaming services from TV-based network legacy media companies have the lowest consum ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- Disney+/Hulu App To Beta Launch, ESPN To Remain On Cable After Standalone Streamer Debuts
MediaDailyNews, Karlene Lukovitz - Thursday, November 9, 2023
CEO Bob Iger revealed the timing plan for the merged app's laun ...
- Disney Q3: Higher Disney+ Subscribers, Trims D2C Losses
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Walt Disney's D2C business had positive results, with strong subscriber additions a ...
- Disney+ Bows Ad-Supported Tier In U.K.
MediaDailyNews, Karlene Lukovitz - Wednesday, November 1, 2023
Ads are limited to four minutes per hour in TV shows, a ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
Disney also promoting Rita Ferro to president of global advertising. ...
- Rock Hall Of Famers Ready To Roll On Disney+, Not HBO
TVBlog, Adam Buckman - Thursday, October 26, 2023
HBO had the annual "Rock & Roll Hall of Fame Induction Ceremon ...
- Disney Close To Selling India Operations: Report
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
Disney values the business at around $10 billion, while potential acquirer Relian ...