• by Wayne Friedman , May 14, 2024

Following news of efforts with streaming bundles, Comcast Corp. says it will now bundle its NBCU-owned Peacock streaming service with Netflix and Apple TV+ in a package deal for cable, broadband and mobile subscribers at a discount monthly rate.

This follows a bundling deal between Walt Disney and Warner Bros. Discovery recently disclosed packaging Disney+ , Hulu with WBD's Max.

Neither of these deals have disclosed monthly pricing.

Currently, the least expensive packages show Peacock subscription plans to be $7.99 a month (starting this summer, now $5.99); Netflix at $6.99 per month, and Apple TV+ costs $9.99 per month. All are limited advertising supported plans.

For the Disney-WBD deal, Disney+'s least expensive option (Disney+Basic) is at $7.99. Hulu is also at $7.99, and Max is priced at $9.99.

The Disney-WBD pairing is the first of what is assumed to be a rush for more streaming bundling or packaging by legacy media companies themselves. This comes due to maturity in the streaming TV-video business that has seen a slowdown in subscriber growth. 

The Comcast proposal follows that of T-Mobile bundling efforts in January which package Apple TV+, Hulu, and Netflix, as part of its wireless/broadband package. The Apple TV+ option is an ad-free version. Hulu was added to the package earlier this year.

Back in December 2023, Verizon announced a “first of its kind” Netflix and Max bundle (ad-supported options) for its mobile customers at just $10 a month.