- Disney's 'Doctor Strange,' With Heavy TV Advertising, Conjures Up $185M For Box Office
Television News Daily, Wayne Friedman - Sunday, May 8, 2022
"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with ...
- A Tale Of Two Upfronts: WB Discovery Vs. Disney
TVBlog, Adam Buckman - Thursday, May 19, 2022
Where do I sign? That was my reaction to the Warner Bro ...
- NBCU And ABC-Disney: Send Your Upfront Invitations To Me!
TVBlog, Adam Buckman - Wednesday, May 11, 2022
It is demeaning to send emails to multiple p.r. representatives at t ...
- Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%
Television News Daily, Wayne Friedman - Monday, May 2, 2022
Total Q1 national TV linear advertising was up 4.7% to $9.1 billio ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- Disney Could Be Swept Into Florida 'Deplatforming' Ban
PolicyBlog, Wendy Davis - Thursday, April 21, 2022
Florida may end a theme-park exemption to its new social media la ...
- New Disney+, Nat Geo Bundle Pairs Print, Streaming
Digital News Daily, Karlene Lukovitz - Friday, April 15, 2022
National Geographic Premium with Disney+ is Disney's latest move to leverage synergi ...
- Disney Streaming's CTO Worked At Google On The Tech Behind YouTube
Inside Performance, Laurie Sullivan - Friday, April 1, 2022
Disney Streaming, part of Disney Media & Entertainment Distribution, has announced ...
- Disney+ Sets Summer Launch Dates, Pricing For 42 More Countries, 11 Territories
Digital News Daily, Karlene Lukovitz - Wednesday, March 30, 2022
The launches are set to begin in South Africa on May ...
- Disney Sells Out National TV Advertising For 'The Oscars'
Television News Daily, Wayne Friedman - Wednesday, March 23, 2022
National TV advertising for "The 94th Academy Awards" on ABC is so ...
- Video Streamers' National TV Spend Continues To Climb
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
Video streaming platforms' paid national TV advertising continues to soar year-to-date ...
- Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be caref ...
- A Deep Dive Into Disney's Data Cleanroom, Measurement Feature
Data & Programmatic Insider, Laurie Sullivan - Monday, March 7, 2022
Marketers will gain the ability to test measurement capabilities and audience activati ...
- Disney+'s Cheaper Ad Option Could Mean Less Usage, Subscriber Loss To Competitors: Analyst
Television News Daily, Wayne Friedman - Friday, March 4, 2022
"Disney needs to focus first and foremost on delivering more must-watch, buz ...
- Update: Disney To Launch Ad-Supported Disney+ Tier In U.S This Year, Expand Globally In 2023
Digital News Daily, Karlene Lukovitz - Friday, March 4, 2022
Disney+'s growth rate has slowed, and Disney is intent on achieving ...
- Disney Signs Horizon Media For Its 'Clean Room' Data Service
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Disney Advertising has signed on Horizon Media as its first partner ...
- Disney+ Grows Up: MA-TV Marvel Shows Coming To U.S., Along With More Parental Controls
Digital News Daily, Karlene Lukovitz - Wednesday, March 2, 2022
Disney is betting that more adult content, already tested in other market ...
- Disney Advertising Strikes Data Deals With Samba TV, Comscore, Nielsen And Omnicom, Publicis
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Disney says it is working with nearly 100 providers to create ...
- Netflix Will Lose Marvel TV Shows To Disney On March 1
Digital News Daily, Karlene Lukovitz - Monday, February 14, 2022
The assumption is that Disney will make the shows from the lucrati ...
- Deep-Pocketed Disney Puts Hulu In Deal-Making Driver's Seat
TVBlog, Adam Buckman - Monday, February 14, 2022
Two Hulu announcements last week might be an indication that the streami ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- Streaming Sports: Viewers Spend Time On Various Platforms, But TV Still Dominates
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
The 13- to-54-year-old demo spent 46% of their time watching sports ...
- Like Its Streaming Rivals, Disney+ Needs To Skew To A Broader Range Of Entertainment
Television News Daily, Wayne Friedman - Tuesday, January 18, 2022
Disney+ has failed to penetrate the audience of viewers 50+ who a ...
- Nancy Pelosi's Husband Buys Google, Salesforce, Disney Call Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
Paul Pelosi spent between $500,001 and $1 million on 10 call optio ...
- After Weekend Blackout, YouTube TV, Disney Reach Carriage Renewal Deal
Digital News Daily, Karlene Lukovitz - Monday, December 20, 2021
Four million YouTube TV subscribers were without Disney-owned ABC networks, Disney a ...
- Streaming Forecast To Drive Content Spending Past $220 Billion
Research Intelligencer, Rob Williams - Monday, December 20, 2021
Comcast and Disney spend the most on content, including scripted content a ...
- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
Competitors to Netflix are racing to outspend the subscription video-on-demand service. ...
- YouTube TV Warns Of Possible Blackout, Will Cut Price By $15 A Month If Disney Nets Are Removed
Television News Daily, Wayne Friedman - Tuesday, December 14, 2021
YouTube TV has warned that Disney networks could be removed this Frid ...
- FX Drops 'FX on Hulu' Brand Marketing Efforts
Television News Daily, Wayne Friedman - Monday, December 6, 2021
Because of its growing global distribution on different platforms, the title wi ...
- Disney Names Susan Arnold To Succeed Bob Iger As Chairman
Digital News Daily, Karlene Lukovitz - Thursday, December 2, 2021
Arnold has been on Disney's board for 14 years and has serv ...