- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Disney Might Be Taking A Cue From Microsoft - And That Isn't So Bad
TV Watch, Wayne Friedman - Monday, January 8, 2024
The Walt Disney deal with ValueAct Capital -- an "information-sharing" agreement ...
- Amazon Recruits Disney Exec Helfand To Lead Ad-Supported Launch
MediaDailyNews, Karlene Lukovitz - Friday, January 5, 2024
Jeremy Helfand is joining Amazon as big streamers, including Disney, prepare ...
- Charter Offers Disney+ Basic Ad Option For Free To Spectrum TV Select Customers
Television News Daily, Wayne Friedman - Thursday, January 4, 2024
Charter is making its Disney+ Basic ad-supported option available at not addition ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- Legacy TV-Based Stocks Suffer Rough 2023 As Digital, Streaming Soar
MediaDailyNews, Wayne Friedman - Wednesday, January 3, 2024
The weak performance of legacy TV network-based media companies' stock market sha ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- Disney IDs (And Promotes) Family Streaming Audience Segments
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
With more competition for ads coming in 2024, Disney continues to expa ...
- Media Giants Redirect X Ad Spend To Instagram, Snapchat
MediaDailyNews, Colin Kirkland - Friday, December 15, 2023
Disney, Comcast and Paramount have increased ad spending on other social platfor ...
- Disney Pursuing Stronger, Closer Ties To The Video Gaming Business?
TV Watch, Wayne Friedman - Friday, December 15, 2023
Now comes word that Walt Disney might be looking to re-energize i ...
- Disney+, Netflix See Growth In Ad Revenues, Ad-Tier Viewers In 2023
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
Disney+'s ad-supported tier will hit $786.6 million in ad revenue for a ...
- Disney+, Hulu Combo App Owns The Most Top-100 U.S. Titles
MediaDailyNews, Karlene Lukovitz - Monday, December 11, 2023
The combo also has the second-largest total of movies/TV seasons, behind on ...
- Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Disney continues to expand efforts to grow advertisers for the streamer's n ...
- Disney+ Adds Hulu 'Hub' For Greater Ad Opportunities
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As promised, Walt Disney began offering Hulu as part of its Disne ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Disney Hits Launches First Multispot Ad Campaign
Marketing Daily, Laurie Sullivan - Saturday, December 2, 2023
The campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Big 6 Streamers Projected To Add 195M Subs By 2029
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
Netflix is projected to retain a nearly 30M size advantage over t ...
- Disney Town Hall With Bob Iger: No Decision On Linear TV Deals
Television News Daily, Wayne Friedman - Wednesday, November 29, 2023
Iger said no decisions had been made about the future of t ...
- Disney's 'Wish' Unfulfilled: Grosses Just $19.5M Over T-Day Weekend
MediaDailyNews, Karlene Lukovitz - Monday, November 27, 2023
Disney's "Wish" was overshadowed by the "Hunger Games" prequel's second weekend a ...
- Eagles-Chiefs 'MNF' Rematch Earns 29M Viewers
Television News Daily, Wayne Friedman - Wednesday, November 22, 2023
Disney-ABC's "Monday Night Football" win was the best result for the N ...
- Verizon Uses AR To Wish On A StAR
Marketing Daily, Laurie Sullivan - Monday, November 13, 2023
Verizon's Wish on a StAR campaign launched Monday as a web-based augment ...
- 'The Marvels' Hits Franchise Low With $47M Start
MediaDailyNews, Wayne Friedman - Sunday, November 12, 2023
"The Marvels" now holds the title of the weakest domestic theatrical openi ...
- Disney Must Face Privacy Suit Over Oracle Pixel
MediaDailyNews, Wendy Davis - Thursday, November 9, 2023
Disney must face claims that it violated California and Pennsylvania wiretap la ...
- Disney+/Hulu App To Beta Launch, ESPN To Remain On Cable After Standalone Streamer Debuts
MediaDailyNews, Karlene Lukovitz - Thursday, November 9, 2023
CEO Bob Iger revealed the timing plan for the merged app's laun ...
- Disney Q3: Higher Disney+ Subscribers, Trims D2C Losses
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Walt Disney's D2C business had positive results, with strong subscriber additions a ...
- Disney, Warner Bros. Discovery: Going For Low-Percentage Shots?
TV Watch, Wayne Friedman - Thursday, November 9, 2023
The NBA appears to be in the driver's seat for future ...
- Falling Media Stocks? Pressure To Sell Legacy TV Business On The Line
TV Watch, Wayne Friedman - Wednesday, November 8, 2023
One analyst has given Paramount Global a bit of a red fl ...
- NBA Fee Hikes Coming: A Game Changer For Warner Bros. Discovery?
TV Watch, Wayne Friedman - Friday, November 3, 2023
Warner Bros. Discovery may need the NBA deal more than Disney, whi ...
- Disney Explores The Power Of Wishes In Holiday Campaign
Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2023
As it celebrates its 100th anniversary, Disney on Wednesday launched its holid ...
- Disney+ Bows Ad-Supported Tier In U.K.
MediaDailyNews, Karlene Lukovitz - Wednesday, November 1, 2023
Ads are limited to four minutes per hour in TV shows, a ...