WWE pulled in $160 million in title sponsorship revenue in
2025, according to SponsorUnited.
Among those sponsors were Snickers, Minute Maid, Cricket Wireless and Wingstop. They landed deals with the sports producer's regular weekly “Raw"
show, which marked its own shift In January 2025. That's when "Raw" moved from USA Network, a linear TV network, to a streaming model at Netflix.
The report quantified 67.3% of
WWE’s brand partners (35) in 2025 as new brands.
This compares to WWE’s sister sport-fight TV brand, UFC, which pulled in 47.4% new sponsors --46 -- in 2025 versus the year
before.
The two brands are distributed by TKO Group Holdings. Combined efforts totalled 75 new brands, with some brands appearing across both. Overall, the two sports content providers have
136 unique brands, with a 55.1% overall new-entrant rate.
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Estimates from SponsorUnited also say UFC took in $314 million in sponsorship revenue. With WWE, total sports fighting brands at TKO
were at $474 million in sponsorship revenue.
Starting this year Paramount Skydance began airing UFC with a total deal price of $7.7 billion for seven years, running through 2032. It has been
airing events on linear TV and streaming platforms, CBS and Paramount+, respectively.
Previously UFC sports contests were airing under a pay-per-view model from ESPN.
This story
has been updated.