- Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
They will discuss "Twitter 2.0" at the Mobile Marketing Association's annual "Possibl ...
- Peacock Leads In Revenue Per Streaming Viewing Hour
Television News Daily, Wayne Friedman - Thursday, March 23, 2023
Peacock led all streamers in monetizing per hour of streaming viewing, ...
- NBCU Plots Movie Comeback For OCD Detective Monk
TVBlog, Adam Buckman - Friday, March 24, 2023
The Adrian Monk detective character is being revived for a Peacock ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- 'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The ability to use an on-screen QR code via mobile phone ...
- Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs
Video Insider, Karlene Lukovitz - Tuesday, March 14, 2023
A new survey shows Peacock and Apple TV+ rank low in subscrib ...
- Hulu: Caught Between FAST Platforms And A Wannabe Netflix?
TV Watch, Wayne Friedman - Monday, March 13, 2023
Walt Disney's Bob Iger says Hulu is in a "very tricky" busine ...
- Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming Platforms
TV Watch, Wayne Friedman - Wednesday, March 8, 2023
CBS still says programming size matters in linear TV and streaming. Do ...
- NBCU Promotes Advertising, Syndication Executives
Digital News Daily, Karlene Lukovitz - Friday, February 17, 2023
Tammy Filler, Jamie Cutburth and Jenny Depper taking on new roles reflecti ...
- Linda Yaccarino Named Chair Of Talent Agency YMU, Will Retain Her NBCU Role
Television News Daily, Joe Mandese - Thursday, February 16, 2023
She will work closely with CEO Mary Bekhait to run the London-bas ...
- Checkout These Items Still Left In My NBCU23 Cart
TV Watch, Joe Mandese - Thursday, February 16, 2023
One of the stories buried in the deluge of announcements unveiled ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With You
TV Watch, Joe Mandese - Wednesday, February 8, 2023
That's because it's actually going to measure the resonance of your ...
- 'Where's Disney?'
TV Watch, Joe Mandese - Monday, February 6, 2023
That's what a veteran source asked when we reported that OpenAP form ...
- Peacock Abandons 'Broadcast' Model - Free Streaming Will Never Be The Same
TV Watch, Wayne Friedman - Friday, February 3, 2023
So much for the "broadcast" model for NBCU's Peacock. That "free" ...
- NBCU Pulls Plug On Peacock's Free Tier For New Subscribers
Digital News Daily, Karlene Lukovitz - Wednesday, February 1, 2023
With Peacock having reached 20 million paid subscribers, Comcast is doubling do ...
- Media Owner Committee To Pitch 'JIC' Progress At NBCU One23
Television News Daily, Wayne Friedman - Wednesday, February 1, 2023
Key execs from the MOC pushing alternative new currencies will appear ...
- NBCU 'One Platform' Unifies Brand/Agency Teams, Triples Investment
Television News Daily, Wayne Friedman - Tuesday, January 31, 2023
NBCU's unified cross-media platform selling service One Platform is streamlining operations ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
TV Watch, Wayne Friedman - Friday, January 13, 2023
It is a tricky tightrope dance that media companies continue to wal ...
- Should Networks Keep Or Sell Streaming TV Shows? An Old Story With New Tricks
TV Watch, Wayne Friedman - Wednesday, January 11, 2023
Now, it seems there are overlap and "frenemy" issues when it com ...
- What The Joint Industry Committee Means For Ad Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
OpenAP CMO Brittany Slattery explains why the JIC is important for a ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Major TV network-based media companies, working with OpenAP, are starting up ...
- World Cup: Argentina Win Over France Scores Highest U.S. TV Viewers Ever At 16.8M
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
The World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highe ...
- NBCU Names Maggy Chan Global Advertising Managing Director
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
Chan succeeds KC Sullivan, who became president of CNBC in August; repor ...
- Laura Molen, Longtime NBCU President Of Ad Sales, To Depart
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Laura Molen, president of ad sales and a 10-year veteran who h ...
- TV News As A Streaming Service Can Make Profits: Just Look At NBC News Now
TV Watch, Wayne Friedman - Friday, December 16, 2022
Is streaming the way into young viewers' minds and hearts when ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- Walmart, NBCU Team On Live E! Holiday Shopping Event
Digital News Daily, Karlene Lukovitz - Monday, December 5, 2022
Viewers can ask questions and purchase Walmart-offered products in real time ...