- X To Start Smart TV App
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Moving more fully into the TV/video marketplace, X is starting up ...
- Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising
Television News Daily, Wayne Friedman - Friday, April 12, 2024
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freeve ...
- Streaming Content Spend Growing Again? Good News For Profitability?
TV Watch, Wayne Friedman - Friday, April 12, 2024
Bernstein Research estimates that for every $1 dollar spent on content, ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- LinkedIn Teams With NBCU For B2B CTV
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
LinkedIn has entered the CTV ad business. NBCU joins as an initi ...
- NBC News Meanies Gang Up On New Girl
TVBlog, Adam Buckman - Friday, March 29, 2024
Ronna McDaniels was in the picture for one episode before she w ...
- Sans McDaniel: What Do MSNBC, NBC Really Need Now?
TV Watch, Wayne Friedman - Thursday, March 28, 2024
What should we make of the turnaround with Ronna McDaniel - a ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- NBC News Drops McDaniel Following MSNBC, NBC Outcry
Television News Daily, Wayne Friedman - Wednesday, March 27, 2024
NBC News has decided to drop Ronna McDaniel, the controversial former cha ...
- Lovey-Dovey, Game-Playing Hosts Reflect Late-Night Changes
TVBlog, Adam Buckman - Tuesday, March 26, 2024
A lovefest between two late-night foes on NBC's "Password" is the late ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- NBC Sports' 'Paris Olympics' Extends Reach Into AMC Theaters
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2024
To extend reach for its Paris Olympics event, NBC will offer ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- TV Bigs Getting Out Front Of Upfronts With Early Announcements
TVBlog, Adam Buckman - Thursday, February 15, 2024
Upfront Week announcements are already coming fast and furious from the b ...
- Dick Wolf Owns 9 Prime-Time Hours With Brand-Extended Shows
TVBlog, Adam Buckman - Friday, February 9, 2024
By next week, nine hours of network prime time -- out ...
- NBCU Returns To Radio City For Upfront Presentation
Television News Daily, Wayne Friedman - Wednesday, January 31, 2024
NBCU is returning to its usual place in Radio City Music Ha ...
- Legacy TV-Based Media Caught In No Man's Merger-Land
TV Watch, Wayne Friedman - Tuesday, January 30, 2024
Investors don't seem happy with the prospect of companies like Comcast Corp./NBC ...
- Love Is In The Air, Even For Top Media Execs Facing Major Challenges
TV Watch, Wayne Friedman - Monday, January 29, 2024
"While there may be speculation about what we could do next, I ...
- Peacock Q4 Ad Revenue 28% Higher, NBCU Down 7% Overall
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
NBCU's domestic ad revenue continued to sink overall, while Peacock ad reven ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- Are TV Blackouts Spilling Into Streaming? Not Really
TV Watch, Wayne Friedman - Wednesday, January 17, 2024
A letter from Rep. Pat Ryan to NFL Commissioner Roger Goodell a ...
- NBCU Touts Strong Q1 One Platform Ad Results
Television News Daily, Wayne Friedman - Monday, January 8, 2024
NBCU says an initial batch of ad deals for its new O ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- Legacy TV-Based Stocks Suffer Rough 2023 As Digital, Streaming Soar
MediaDailyNews, Wayne Friedman - Wednesday, January 3, 2024
The weak performance of legacy TV network-based media companies' stock market sha ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
Television News Daily, Wayne Friedman - Friday, December 22, 2023
A WBD-Paramount Global merger would initially result in dominance in two lega ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- NBC To Stream First Commercial-Free Fourth Quarter In NFL Game
Television News Daily, Wayne Friedman - Thursday, December 21, 2023
NBC's first ad-free fourth quarter in a Christmas holiday-season football game wi ...
- NBCU To Feature 1st Ad-Free NFL Quarter, Plus Shoppable Experience
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
Sponsored content will replace standard ads. A shoppable ad driving viewers ...
- Sky To Shut Down Peacock U.K. On Jan. 9
MediaDailyNews, Karlene Lukovitz - Monday, December 18, 2023
Sky/NBCU parent Comcast has stated its main focus for Peacock is domest ...