Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors

Disney+ may soon offer ecommerce and gaming as options within advertising experiences.

The new offerings may be revealed in a Disney presentation set for Jan. 10 during CES in Las Vegas, Disney Advertising Sales President Rita Ferro told Variety.

Ferro also reports that sponsors for the Disney+ ad-supported tier have grown from 100 to 1,000 globally since its launch on Nov. 1.

In August, Disney said the $7.99-per-month with-ads tier had grown to 3.3 million subscribers, and was being chosen by 40% of new subscribers. In October, the company said that number had risen to 50%.

Disney+ has been touting its growing range of advertising options, including expanded access to programmatic buys and sponsorships of seasonally themed content.

According to the latest promotion, a holiday season ad package attracted more than 100 new sponsors and sold out within a month.



Advertiser content is being played pre- and mid-roll within Disney+’s Season’s Streaming Curated Collection, with titles including “Home Alone 2: Lost in New York” and “Noelle”; in series with holiday episodes; and in Disney originals including Marvel’s “Loki” and “The Mandalorian.” 

Disney+ is also promoting its ability to keep consumers watching their screens despite the distractions of the holiday season. The company cites an ePoll Audience Profile study that shows 94% of Disney+ viewers watch the same or more content on the streamer during the holidays. Of those, 57% report watching holiday content and 67% report shopping for gifts.

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