- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- B2B Buyers Favor Marketing Content Backed By Research
Research Intelligencer, Rob Williams - Wednesday, April 20, 2022
Well-researched content improves the likelihood that a purchasing manager will take ...
- Outbrain To Serve Sponsored Recommendations Globally For Axel Springer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
German digital offerings from BILD and WELT Groups, B.Z., Rolling Stone, Musikexpre ...
- GMC, A+E Partner For Hummer Documentary
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2022
The 60-minute film follows the General Motors employees who helped launch t ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Inside Performance, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- Walmart Search Brand Amplifier Growing In Importance For Advertisers, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Walmart advertisers flocked to Sponsored Products on the retailer's site in ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
Instacart on Wednesday introduced its first display ad units, as well ...
- Consumers View User-Generated Content As More Credible Than Ad Claims
Research Intelligencer, Rob Williams - Wednesday, January 12, 2022
More than half of marketers said their audiences tend to engage mo ...
- LinkedIn Relaunches In China As InCareer Job Board With Sponsored Content, Pages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Brands in China will have access to advertising such as sponsored conte ...
- Audi Supports Diversity In Restaurant Industry Via Sponsored Content
Marketing Daily, Tanya Gazdik - Sunday, December 12, 2021
The automaker's support has allowed The Lee Initiative to expand the progr ...
- Hyundai Expands Sunday Night Football Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, December 5, 2021
"Evolving the Game" will feature Jerry Rice and Clay Matthews having ...
- Audi Partners With Comedy Central's 'Daily Show'
Marketing Daily, Tanya Gazdik - Tuesday, November 16, 2021
The spot features actress/comedian and "Daily Show" correspondent Desi Lydic learning abo ...
- Google, NBA Sign Multiyear Marketing And Tech Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
As the Official Search Trends and Fan Insights Partner and Official Sear ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the abili ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vit ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selli ...
- Best Buy Signs On To Criteo's Retail Media Network
Inside Performance, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Judge Throws Out Claims Against LinkedIn Over Inflated Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, August 4, 2021
A federal judge has dismissed claims by advertisers that sued LinkedIn ov ...
- Why Advertising Is Poised To Become Amazon's Main Business
Inside Performance, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's reta ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- Buick Uses Podcast To Launch Envision
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2021
The podcast episode featuring the automaker was downloaded more than 500,000 tim ...
- Apple Search Ads Expand To Mainland China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Apple launched search ads in the U.S. about five years ago. Th ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Inside Performance, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- John Oliver's Sponsored Content Stunt Should Resonate With Publishers
Publishing Insider, Rob Williams - Friday, May 28, 2021
Any publisher that sells native advertising could just as easily have be ...
- 'Last Week Tonight With John Oliver' Can't Sell Sexual Wellness Blanket
TV Watch, Wayne Friedman - Thursday, May 27, 2021
Oliver delivers a sharp prank to three TV stations -- but conte ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on t ...
- Amazon's Horoscope: Younger Shoppers Want To Spend Less There
Email Insider, Ray Schultz - Tuesday, April 27, 2021
But have no fear -- Amazon remains strong, according to surveys fr ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- Lincoln Plans Grammy Push, Partners With The Weather Channel
Marketing Daily, Tanya Gazdik - Friday, March 12, 2021
The goal for the spot with Jon Batiste was to show th ...