- Amazon Q4 Ad Sales Jump 18% To $17.3B
MediaDailyNews, Laurie Sullivan - Friday, February 7, 2025
Amazon's online ad business generated $17.29 billion in Q4 2024, with $ ...
- NFL Team Sponsorship Deals Rise To $2.5B
Television News Daily, Wayne Friedman - Friday, February 7, 2025
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunication ...
- Snap Adds More Users, Improves Ad Business In Q4
MediaDailyNews, Colin Kirkland - Wednesday, February 5, 2025
Snapchat built on strong results from Q3, steadily increasing its user ba ...
- Google: JavaScript Now Required To Search
MediaDailyNews, Laurie Sullivan - Friday, January 17, 2025
Getting wise to a workaround of turning off JavaScript before using Goog ...
- Beware Of Google Sponsored Ads Phishing Scams This Holiday Season
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
This year, scammers have ventured deeper into financial institutions. When I search ...
- Google Searches, Android Have Become Bigger Targets For Malvertising
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2024
Tech support scammers last month targeted eBay customers through fraudulent Google ad ...
- Perplexity Begins Testing AI Engine Sponsored Ads With Major Brands
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
U.S. users should begin seeing sponsored responses to queries this week. Who ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- Snapchat Debuts Ads In The Chat Tab
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Soon, Snap plans to begin testing 'Sponsored Snaps' with Disney in user ...
- Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Users will see fewer ad annotations and extensions, as Microsoft's technology c ...
- How This Taste Of Koko Founder Is Influencing The Marketing World
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 4, 2024
With no grand plan in mind, A Taste of Koko's founder, Ja ...
- Perplexity In Talks With Brands To Change AI Search Advertising
MediaDailyNews, Laurie Sullivan - Monday, September 23, 2024
Perplexity, which has been planning an ad model tied to its AI-power ...
- Amazon Releases AI Video Generator For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The video generator turns one product image into a video clip ...
- Social Media Top Outlet For Earned Media Placements
Research Intelligencer, Robert Williams - Wednesday, September 18, 2024
Public relations professionals have a variety of tools to reach key audien ...
- Social Media Is Top Outlet For Earned Media Placements
Research Intelligencer, Robert Williams - Tuesday, September 17, 2024
Comms professionals have turned to integrated, multichannel strategies their marketing companions ha ...
- Snapchat To Launch Sponsored Ad Placements In Chat
MediaDailyNews, Colin Kirkland - Wednesday, September 4, 2024
Snap CEO Evan Spiegel says the ad unit is designed to he ...
- How Complex Reasoning In Search Will Improve Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2024
SearchGPT, which leverages OpenAI's GPT-4 models that excel in complex reasoning, wan ...
- U.S. Bank Salutes Harlem Renaissance In 'New York Times' Campaign
MAD, Fern Siegel - Monday, August 19, 2024
The creative push, in the form of two zines, is a fir ...
- Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2024
The Harris campaign has been editing news headlines and using them ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase Grows
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Many business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- Amazon Ad Revenue Climbed To $12.8B In The Latest Quarter
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Advertising has emerged as one of the biggest profit generators, Amazon sa ...
- What Higher Clicks, Impressions In Q2 Means For Q3 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2024
While advertisers are in a period of rising ad prices, that cou ...
- Google Amps Up Partnerships With Women's Sports
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Google's effort to support women's sports led to partnerships with the Women ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- Amazon Ads Offering Expands To Non-Marketplace Sellers
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Amazon Ads' beta for businesses rolled out this week allowing companies th ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- Brands Can Now Advertise On Snapchat's AR Filters
MediaDailyNews, Colin Kirkland - Monday, March 25, 2024
Snapchat is launching "Sponsored AR Filters," a new ad option that allo ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...