- Infiniti Partners With Hip Designers To Promote QX55
Marketing Daily, Tanya Gazdik - Tuesday, February 23, 2021
"We will be leaning into the QX55's head-turning style" and "championing individualit ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- LinkedIn Sued Over Incorrect Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, December 2, 2020
"LinkedIn has systematically inflated ad metrics in its favor, which has enabl ...
- Mazda Celebrates Heroes, Partners With 'Good Morning America'
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2020
The promotion brings to life the brand's "deeply held value of omotenashi ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
The travel industry is showing signs of recovery, data from Goldman Sac ...
- Hyundai Partners With Sony, Tastemade
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Hyundai models and technologies will be featured in five upcoming Sony Pictur ...
- Ally Partners With Katie Couric For 'The Bright Side'
Marketing Daily, Tanya Gazdik - Monday, May 25, 2020
"These are stories about the best in humanity, and that is f ...
- Microsoft To Give Edge Browser Users Access To NewsGuard Tools
Publishers Daily, Melynda Fuller - Thursday, May 14, 2020
NewsGuard reviews and rate the credibility of websites and social media v ...
- Sinclair Hid Paid Advertising - And Paid A High Price For The Deception
TV Watch, Wayne Friedman - Monday, May 11, 2020
The big TV station group was fined $48 million by the F ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the asce ...
- Google Gives Facebook Ad Boost In April
Inside Performance, Laurie Sullivan - Thursday, April 30, 2020
Google contributed to Facebook's Q1 earnings, but will likely impact the soci ...
- Bloomberg, Principal Financial Group Team For Sponsored Room
Publishers Daily, Sara Guaglione - Monday, February 24, 2020
The room contains Principal-branded decor and design elements in the brand's color ...
- Amazon Predicted To Report Much Faster Ad Growth
Inside Performance, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to repo ...
- 'Teen Vogue' Debacle With Facebook Brings Teachable Moment
Publishing Insider, Rob Williams - Monday, January 13, 2020
'Teen Vogue' mishandled a glowing story about Facebook, a serious reminder f ...
- Study: Images On Facebook's Sponsored Posts Affect CTR
Publishers Daily, Sara Guaglione - Friday, December 20, 2019
ProPublica looked at how different headlines and images can attract people fr ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes h ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ag ...
- Google Nofollow Links Become 'Hint' In Search
Inside Performance, Laurie Sullivan - Tuesday, September 10, 2019
Google's nofollow link attribute will act as a "hint" rather than ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoni ...
- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results fr ...
- Spotify Tests Interactive Voice Ads
Digital News Daily, Alex Weprin - Monday, May 6, 2019
The test marks a new effort by Spotify as it seeks ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Inside Performance, Laurie Sullivan - Wednesday, April 24, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and pa ...
- Google Assistant: Local Service Ads Based On Relevance, Not Paid
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 4, 2019
Google is looking to clarify some details in a recent article th ...
- Mars Expands Snickers' WWE Deal; Adds Skittles
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2019
This year's deal includes co-branded Snickers Hunger Bars, as well as Wrestlemani ...
- Apple Devices Account For Majority Of Google Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2019
Apple devices running iOS drove 46% of U.S. Google search ad click ...
- Amazon Releases New-To-Brand Metrics, Signaling Change In Search
Inside Performance, Laurie Sullivan - Thursday, January 24, 2019
Amazon wants to make it easier for marketers to estimate the co ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...