• by Tanya Gazdik , Yesterday

Ford Motor Co. and the LPGA today announced a new multi-year partnership that goes beyond traditional sponsorship.

The deal builds on the relationship established in 2024. As the new Official Vehicle of the LPGA Tour, Ford is launching the "Power Her Drive" mentorship program, an initiative designed to support the professional and personal development of athletes early in their careers. 

Rather than focusing solely on brand visibility, Ford will use its status as Official Vehicle to provide resources, career coaching and leadership development to rookies and second-year players, ensuring their success extends beyond the course.

“At Ford, we believe in the power of human capability and potential,” said Lisa Materazzo, chief marketing officer, Ford Motor Co., in a statement. “By teaming up with the LPGA Tour in a completely new way, we’re not just sponsoring tournaments, but we're investing in the careers and futures of the next generation of professional athletes.”

Women's sports are experiencing unprecedented growth, yet female athletes still face significant challenges building their brands, securing sponsorships, and developing the business acumen needed for long-term success, according to the automaker. 

The “Power Her Drive” program will serve as a year-round resource for athletes navigating the transition to professional sports supported by Ford and focused on LPGA athletes in the first two years of their professional careers. 

Designed to invest in the whole athlete, the program will provide participants with access to mentorship, professional development and resources intended to support long-term success both during their competitive careers and beyond.

“Drive On” storytelling will spotlight athletes. As part of the partnership, Ford will serve as a presenting partner of LPGA storytelling initiatives that highlight athlete journeys, perseverance, and the pursuit of dreams. Through original digital and social content distributed across LPGA platforms, the collaboration will showcase how shared values of resilience, confidence and belief connect Ford and LPGA athletes both on and off the course.