- Amazon Ad Revenue Climbed To $12.8B In The Latest Quarter
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Advertising has emerged as one of the biggest profit generators, Amazon sa ...
- What Higher Clicks, Impressions In Q2 Means For Q3 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2024
While advertisers are in a period of rising ad prices, that cou ...
- Google Amps Up Partnerships With Women's Sports
MediaDailyNews, Laurie Sullivan - Tuesday, July 16, 2024
Google's effort to support women's sports led to partnerships with the Women ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- Amazon Ads Offering Expands To Non-Marketplace Sellers
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Amazon Ads' beta for businesses rolled out this week allowing companies th ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- Brands Can Now Advertise On Snapchat's AR Filters
MediaDailyNews, Colin Kirkland - Monday, March 25, 2024
Snapchat is launching "Sponsored AR Filters," a new ad option that allo ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning Agency
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Albertsons Media Collective, a retail media network with a focus on technolo ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
"We've been dominated by search algorithms and influencers, but consumers have start ...
- Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Disney continues to expand efforts to grow advertisers for the streamer's n ...
- Amazon Flooded Search Results With Irrelevant Sponsored Ads, FTC Alleges
MediaDailyNews, Karlene Lukovitz - Friday, November 3, 2023
Unredacted info in FTC's antitrust suit charges Amazon increased its ad-auction revenu ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Generative AI For Content Marketing Is Expected To Grow
Research Intelligencer, Robert Williams - Wednesday, October 11, 2023
Demand for marketing content grew by one and a half times th ...
- Flush With Emails: A Third Of Consumers Say They're Overwhelmed
Email Insider, Ray Schultz - Monday, October 9, 2023
But marketers are investing more and consumers say they're greatly influenced ...
- Consumers Are Likely To Distrust AI-Created Content
Research Intelligencer, Robert Williams - Sunday, October 1, 2023
Suspicions may be warranted because of the possible negative consequences of ...
- Microsoft Advertising Powers Sponsored Links In Snap My AI Chatbot
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Snap inked a deal to integrate with Microsoft's Chat Ads API ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- TikTok Search Ads Come With A Caveat
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Performance Marketing Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
The display ads that serve up on search-results pages across Amazon owned-and-operat ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- Threads Soon To Get Instagram's Branded Content Tools
Digital News Daily, Colin Kirkland - Wednesday, July 12, 2023
Meta is prepping the tools to allow sponsored content until the platfo ...
- Nissan Sponsors Bryce Young Documentary
Marketing Daily, Tanya Gazdik - Tuesday, May 30, 2023
Young was one of the first to benefit from the Supreme Cou ...
- NewFronts: Roku Channel Intros AI-Driven Contextual Ad Placement
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Roku also announced new ad opportunities tied to its home page a ...
- Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 26, 2023
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...