Genesis is partnering with Warner Bros. Discovery as the presenting sponsor of a companion series for the MAX Original series “And Just Like That…” 

“Behind the Look” offers insight into the iconic styles that define the show. 

Conceived by famed costume designer Molly Rogers, the 12-episode companion series not only provides style lovers with a chance to explore the artistry of fashion, but also highlights how design influences personal expression and cultural impact. 

Each episode features cast members discussing their characters’ styles. Rogers is shown hunting for fashion treasures and traveling in a GV80 Coupe from meetings with top designers.

Genesis also serves as a title sponsor for season 3 of “And Just Like That…” which features many of the characters first introduced in the iconic “Sex In The City.”

The automaker’s inclusion in “Behind the Look” is a natural extension of the brand’s passion for fashion, creativity and storytelling, says Amy Marentic, chief marketing officer, Genesis Motor America.

“Iconic design is at the heart of Genesis, just as it is in the world of ‘And Just Like That...’” Marentic says in a release. “By aligning with a series that celebrates the artistry behind style, we’re connecting with audiences who see design as both personal expression and cultural influence—values that deeply resonate with our customers.”

Canvas Worldwide, Genesis’ media agency, secured this comprehensive partnership for the brand that includes the extensive linear and social media packages, along with the custom vehicle integrations in the companion series supporting “And Just Like That...”

“To have Genesis sponsor ‘Behind the Look’ was such a wonderful alignment with the ‘And Just Like That...’ brand,” Rogers says in a  release. “You want to partner with a company that has the same dedication to details, sophistication, and street cred as the clothing which has its own heralded legacy,  and in Genesis we shared the same set of principles. Genesis — the best accessory ever!”

The 12-episode companion series will air weekly alongside each new episode of “And Just Like That...” under the “extras” tab on the show's Max page, marking the first time custom-sponsored content has been featured in this format on Max. 

The partnership also includes social distribution across “And Just Like That...” Facebook, Instagram, TikTok, X and Threads, and Max YouTube channels, along with the official “And Just Like That...” costume design Instagram account (@andjustlikethatcostumes).