Tag results for "product placement"
- Product Placement Spending Surges, Despite Impact Of Hollywood StrikesBrands increased product placement spending 12.3% globally on TV, film, video gam ...
- Netflix Show About A God-Cat Is Product-Placement HeavenThree brand names came up for mentioning in the first five minut ...
- What YouTube Product Drops Updates Mean For AdvertisingTiming is everything, according to YouTube, which has updated its Product Dro ...
- Honda Aims To Connect With Younger Consumers At TwitchConThe collaboration helps the automaker deepen its relationship with young adult, first-ti ...
- Watchdog Issues Guidance For Metaverse Ads To Children"The risk of manipulating children into unwittingly viewing ads or making unintend ...
- Digital Vet Cory Treffiletti Named CMO Of AI-Powered Product Placement PlatformTreffiletti joins Rembrand, reuniting with teams he worked with at BlueKai, Orac ...
- Brands Shifting Media Buys Into Product Placement, Study FindsSeventy percent of brands will look to shift around 10% of the ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, PurchasesProduct-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- Toyota, Warner Bros. Partner To Promote Pickup TruckThe campaign extends across digital video, cinema, programmatic and paid search includi ...
- Ford Partners With Jennifer Hudson For Focus On AccessibilityFord's BlueCruise hands-free driving technology allows a deaf mother and son ...
- Virtual Product Placement: Why Should Agencies Have All The Power?New platform Spheera can connect brands "straight to the content that viewe ...
- Hyundai Ioniq 5 Makes Appearance In Zac Efron DocuseriesThe campaign includes an Instagram social challenge and a Roblox gaming challe ...
- Celebrity Product Placements Abound On TikTokTikTok, described by one exec as the new MTV, seems to ...
- GMC Partners With Activision's Call Of DutyThe GMC Hummer EV pickup is the first all-electric vehicle in t ...
- Study Finds 'Virtual In-Content Ads' Boost TV Campaign LiftWithout describing what it actually is, the study from Kantar and Mirri ...
- Product Placement On Pace To Surge 14% Globally, 15% In U.S., In 2022Last year, placement spend leapt 12% globally, 13% in the U.S., repor ...
- Post-Pandemic Product Placement Rebounds, Surging At Double-Digit Rates"Strong desire to gain brand awareness among target consumers, create positive bra ...
- Durability Of SEO In Key Economic MomentsVisa suggests more people used credit cards to purchase in Q2. H ...
- Audi Partners With Netflix For Action Thriller"The Gray Man," which debuts on the streaming service July 22, featur ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank ZazzaFrank Zazza, known as the father of product placement, talks about t ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFrontsAmazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Nike, Apple Top Ranking Of Branded Product PlacementsIt's no coincidence that Apple's products populate scenes in "Ted Lasso" a ...
- I-Spy Product Placement: How Many iPhones Can You Count On 'Ted Lasso'?More than 300 -- but what do you expect from an App ...
- Hyundai, Genesis Vehicles To Be Featured in Sony Pictures' 'Uncharted'The automaker will use the film integration to promote the Tucson X ...
- Possibly The Last Word On Mr. Big's Peloton DeathHere are a few lingering thoughts about the Peloton-Chris Noth story, starti ...
- Google, ViacomCBS Corral 3 Late-Night Hosts For Single-Night Brand PlacementEach host found his own personality-consistent way to introduce and show ...
- 'And Just Like That,' Mr. Big is Up And Running AgainWith the recent Peloton product placement debacle, I decided to share ...
- Hyundai To Appear In 'Spider-Man: No Way Home'The campaign includes a TV spot promoting Ioniq 5 with actor T ...
- Upgrade Your Marketing To Boss Level By Using In-Game Marketing Power UpsFor marketers, the potential audience playing console games is compelling, but h ...
- Apple TV+ Crams 36 Apple Product Placements Into 29 Minutes Of 'Ted Lasso'There were 700-plus Apple product shots across 74 episodes of various App ...
