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Celebrity Product Placements Abound On TikTok

TikTok, described by one exec as the new MTV, seems to be the hot place for brands when it comes to product placements. Some recent examples include Miley Cyrus turning up the volume on a Beats Pill and applying Eos lip balm, Ariana Grande whipping out a Samsung Galaxy Note and Lil Nas X, dressed as a vampire, reaching for an Estée Lauder anti-aging serum.

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