BuzzFeed CMO Ben Kaufman is leaving the role in January to focus on growing the experiential family retail store Camp, which is partly owned by the publisher. Kaufman is also the chief executive officer and co-founder of Camp, a 10,000-square-foot toy store that opened in New York in December. Plans for his replacement will be announced by year's end, according to the company.
Amazon employees known as “FC ambassadors” are tweeting about how great it is to work at Amazon. “When the ambassadors see others on social media discussing the brutal working conditions at Amazon fulfillment centers, its anti-union actions or anything else unflattering about the company, they step in to offer an on-the-ground perspective,” according to The New York Times. Still, according to one journalism expert cited, "the practice could be deceptive in theory and had the potential to involve components of disinformation."
Target is enlisting local artists to help celebrate a sense of community in its small-format stores. The chain has collaborated with 30 local artists for pieces at 60 stores. Target’s properties team researches each new store’s neighborhood and share what they learned about the community and its culture with the in-store marketing team. From there, the marketing team works with Target Creative, the chain’s in-house creative agency and the local artist to design the mural.
Nike has a new solution for kids' growing feet and changing tastes. The footwear company has launched its first children's subscription service, Nike Adventure Club. The service with its three membership plans range from $20 to $50 a month, and is designed for children ages 2 to 10 who wear sizes 4C to 7Y. There are 100 types of Nike and Converse shoes to choose from.
American drivers might be having an extended love affair with the SUV, but don’t dismiss minivans. With fewer automakers producing them, those that still do — Fiat Chrysler, Honda, Toyota and Kia — will have a larger piece of the shrinking pie. “They’re hoping that as more Millennials raise families, they’ll see the value of sliding doors, fold-flat seats, ample storage and easy access to the third row,” according to the Associated Press.
Coach and Givenchy are joining Versace in apologizing to China for producing T-shirts that seemed to undermine the country’s sovereignty. “The apparel, which identified the semiautonomous regions of Hong Kong and Macau as countries, set off an angry online backlash from Chinese consumers who perceived the designs as violations of the ‘One China’ policy,” according to The New York Times. Millions of social media users across China called for boycotts after images of the three garments, which are no longer for sale, circulated on social media.
LA Stadium and Entertainment District at Hollywood Park, the $5 billion project now under construction as the 2020 home for the NFL’s Los Angeles Rams and Chargers, has signed American Airlines as its founding partner and as the official airline of the Rams and Chargers. The airline will have exclusive naming rights to American Airlines Plaza, a 2.5-acre two-level open-air space that serves as a main entrance into the stadium and performance venue. The deal is estimated at $90 million over 10 years.
Actor Armie Hammer sent a tweet noting that Marvel chairman Isaac Perlmutter donates significant amounts of money to President Donald Trump’s campaigns. Hammer made the remarks in reaction to boycotts of Equinox and SoulCycle gyms because one of its billionaire investors is hosting a fundraiser for Trump’s 2020 re-election campaign. It wasn’t clear if Hammer was calling for a boycott, or simply stating that are many popular companies that have investors linked to the POTUS.
Bloomingdale’s plans to launch a “try before you buy” online subscription rental service in September. The service, called My List at Bloomingdale’s, will be available to shoppers for a flat monthly fee of $149. The retailer joins a list of others now offering subscription services, including Amazon, Urban Outfitters, Express, Ann Taylor, New York & Co. and American Eagle.
Procter & Gamble Co. spent $6.751 billion on advertising in the recently ended fiscal year, or about $352 million less than the previous year, according to a filing with the U.S. Securities & Exchange Commission. CEO David Taylor told analysts the company is spending smarter to reach a more targeted audience. Ad spend was cut, in part, by reductions in agency compensation and by reducing the number of times a consumer sees the same digital ad, the Cincinnati Business Courier reports.