• Coca-Cola Invites Fans To Create AI Images
    Coca-Cola is inviting fans to use artificial intelligence to create art with its imagery including the classic bottle, soda-guzzling polar bears and even Santa Claus. "A new Coca-Cola website enables visitors across 17 countries, including the U.S., to select Coke imagery, then provide instructions for artwork and copy ideas—such as robots toasting with Coke bottles, or a poem about drinking soda on a hot summer’s day—to the latest versions of OpenAI’s DALL-E and GPT systems, which generate images and text, respectively," per Fast Company
  • Some New Yorkers Hate New Tourism Logo
    Some New Yorkers are less than thrilled with the new logo for the iconic "I love NY" tourism campaign. "Promoters said the campaign, which draws on a successful tourism slogan from the 1970s, was aimed at cutting through pandemic-era negativity," per The New York Times. But just  a few hours after the new “We (Heart) NYC” logo was revealed, reaction on social media was not just negative, but brutal. 
  • GM Marketing Will Report Temporarily To Company Prez
    General Motors marketing departments have a temporary boss once Global CMO Deborah Wahl retires. The departments will report to Steve Carlisle, GM's president of North America, while an external search is being conducted. Wahl currently reoprts to Carlisle. "GM's marketing is crucial this year because the automaker will roll out its volume EVs, which include: the Chevy Silverado pickup, and the Chevy Blazer and Equinox crossovers," per the Detroit Free Press. 
  • Reebok Expands Partnership With Macy's
    Macy's will feature more Reebok products in its stores and online, the retailer announced. "The collection includes sportswear and activewear for men and women, including extended sizes that span fitness, lifestyle and various training categories," per Retail Dive. "As part of the expanded partnership between the two companies, Reebok will create products and capsule collections exclusively for Macy’s."
  • GM Plans To Use ChatGPT In Vehicles, Call Centers
    General Motors is looking at ways to use ChatGPT in its vehicles as well as other areas of the company, like customer service centers. "GM says it aims to use ChatGPT to enhance its customer service by providing its customers with a more personalized and interactive experience," per WardsAuto. "AI also allows GM to gather information about its customers and then target tailored services to them. GM and other automakers see digital services as a multibillion-dollar area of growth over the next decade."
  • Airline Passengers Say They'd Pay More For Kids-Free Flights
    A study found 80% of travelers would prefer an adults-only flight, and 64% said they would even pay a higher price for it. "The idea of adult-only flights, or, at minimum, a separate section of a plane for families with children, has been bandied about for decades," per the Boston Globe. "Just as the flames of the polarizing debate die, someone else ignites the whole mess again."
  • Gap Posts Losses Among Continued Management Issues
    Gap widened its fourth-quarter loss along with announcing several executive leadership changes. Mary Beth Laughton, president and CEO of Athleta, is exiting the business, effective March 9. The company also announced that Sheila Peters, chief people officer, will leave the company at the end of the year. The struggling retailer is still without a permanent CEO. Executive Chairman Bob Martin was named interim CEO in July following the abrupt departure of Sonia Syngal.
  • H&M Partners With ThredUp For Resale Service
    H&M is partnering with ThredUp to launch H&M Pre-Loved, its first resale service. "The fast-fashion retailer will begin offering used items across various categories such as sport, denim and kids," per Retail Dive. "Shoppers can also buy from a 'collabs' section featuring items from H&M’s previous guest designer collections and collaborations. The program is part of the fast-fashion retailer’s efforts to extend the use of its products and establish a circular business model."
  • Fast Fashion Brand Shein Faces Another Legal Challenge
    The South African government is investigating Shein's operations after local fashion trade groups complained that the fast fashion company might be taking advantage of tax policies to skirt higher tariffs. This is not the first legal challenge the company has faced. "Estimates are that over the last two years, Shein has been sued at least 50 times for trademark and copyright infringement, often choosing to settle with plaintiffs rather than defend its practices," per Sourcing Journal.
  • Timberland Opens Global Flagship Store In SoHo
    Timberand is opening a new global flagship store in NYC's SoHo neighborhood which executives say is the best representation of the brand's DNA. "The concept also puts more of a focus on womenswear, a key growth category for the company, by presenting female-skewed footwear and apparel right inside the entrance," per Sourcing Journal."The store also features The Shed, a customization space where customers who sign up for Timberland’s newly launched membership program can have their shoes or clothing personalized. Timberland has a larger version in its New Hampshire headquarters that also serves as a prototyping lab."
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