Will Ferrell stars in a humorous PSA campaign that ultimately has a serious message: everyone spends too much time on their smartphones. Ferrell and his family of five are at the dinner table, where his kids and wife are happy to enjoy their meals and talk about their days. But Ferrell can't seem to put his phone down and engage - he's too busy checking out cat filters and "liking" posts from friends, much to his family's dismay.
Arthur Cinader, the founder of J. Crew, the clothing retailer that rose to prominence marketing a classic preppy chic to upper-middle-income consumers, died on Oct. 11 in Santa Fe, N.M. He was 90. Cinader decided to start J. Crew in the early 1980s while running the Popular Merchandise Company, founded by his father in Rye, N.Y., that used a catalog to sell affordable clothing and home furnishings directly to consumers.
Two white wines, Chardonnay and Pinot Grigio, of Trojan Horse will now be available at 7-Eleven stores across the U.S. Suggested retail price for a 750 ml. bottle is $6.99. The two whites are the first 7-Eleven private brand wines to carry vintage dating and California appellations, designating that all the grapes were grown in California and harvested the same year.
Tourism Toronto and NYC & Company, the official destination marketing organizations for their respective cities, have signed the first-ever city-to-city tourism partnership of its kind for Toronto and the first Canadian partnership for NYC & Company. The two-year alliance includes the exchange of marketing assets to boost reciprocal travel, and the sharing of best practices in tourism marketing.
Toyota has unveiled a multi-platform "Start Your Impossible" global corporate initiative that "aims to inspire Toyota employees, partners, and customers and connect them with the company's core beliefs." The effort will include TV, digital, social media, consumer experiences and activation leading up to and then at the 2018 Winter Games.
Taco Bell is back in the World Series with "Steal a Base, Steal a Taco," trading free tacos after a player becomes the first to steal a base during the 2017 World Series presented by YouTube TV. This marks the sixth time in ten years that Taco Bell and MLB have teamed up for this promotion. Taco Bell said it would support the campaign with integrated marketing efforts including advertising, digital and social media.
Volvo has unveiled its Tesla competitor - the Polestar, designed to compete with the Tesla Model 3 - just as Tesla has reportedly laid off hundreds of workers. In fact, reports in recent days not only reveal firings but that it's building some of its new cars by hand and can't figure out how best to spot-weld steel in manufacturing its new Model 3.
The Svedka "Banner Ad Curse" finds eerie banners following users around like a stalker and reminding them that their every move is being watched, measured, and weaponized for advertising. The campaign, created by Toronto agency Bensimon Byrne, starts by serving up a "Curse Video," a forced-view pre-roll video that, once seen, subjects the viewer to an onslaught of digital ads that target and retarget with creepy messages.
Get ready, chocoholics, because Kellogg has just announced Chocolate Frosted Flakes are on their way. The new recipe isn't just a cocoa-fied take on the existing flakes you're used to. The frosting has been reimagined from the ground up. A representative for the company explained in a statement that it was actually customers that were integral to creating the new product.
A site that ranks companies based on their commitment to conservative values has some problems with some of Silicon Valley's biggest names. 2ndVote determines how closely companies hold conservative values and rank them on a scale of one to five, with one being most liberal and five as most conservative. In its look at rankings, 2ndVote appears to have given some of the most major tech companies generally have low scores.