The $65 billion consumer products giant does business in 180 countries around the world, but P&G's hometown claims unique ownership and shares deep roots that have grown intertwined with the company. Procter is not just a big employer with more than 10,000 local workers, it is a local institution that has shaped Cincinnati's wider economy.
Sears Holdings struck a deal to sell its Kenmore brand on Amazon.com in a deal that gave hope to the ailing department store chain's investors.The move marks the first time Sears has sold products directly through the site. Previously, some Sears products were available through third-party sellers on Amazon, the arch-nemesis of the brick-and-mortar retail industry.
Comic-Con started in 1970 in a hotel basement, attracting about 300 comic book die-hards. This year, 167,000 people are expected to attend an event that sprawls across downtown San Diego and focuses on what it calls the "popular arts" - television shows, movies, video games and comics. Hollywood has long seen the fan gathering as a crucial marketing opportunity.
What are two things Millennials can't live without? Nike, and the color pink, of course. The brand is launching a 23-piece selection of blush-colored products, from sports bras to sneakers, proving the trendy (perhaps too trendy) hue isn't going anywhere. But, leave it to Nike to put its own badass twist on things: The company is calling this 'The Chrome Blush' collection, because it juxtaposes a traditionally feminine color with a metallic swoosh.
In its on-going quest to be the sports footwear and apparel company of popular choice but with an attitude that separates itself from its category rivals, Under Armour launched a global marketing campaign, "Unlike Any." The multi-platform effort features women who are leaders including ballerina Misty Copeland, champion alpine skier Lindsey Vonn, Harlem Run Crew founder Alison Desir and world champion sprinter Natasha Hastings.
Fresh off a new food safety scandal involving a suspected norovirus outbreak at a store in Virginia, Chipotle has recruited Wu-Tang Clan member RZA to aurally interpret its ingredients. Called Savor.Wavs, the campaign involves "an immersive digital experience that reinterprets each ingredient in Chipotle's food as music and responsive visuals."
SunTrust is working with other major brands and employers to pilot and roll out Momentum onUp, a financial wellness curriculum for employees, as the next great HR benefit. Fellow Atlanta-based companies including Delta and Home Depot have already signed up for the program, which helps their employees learn more about how to tackle retirement savings and other financial anxieties-and brings them peace of mind.
In acquiring French's and other food products from Reckitt Benckiser Group, McCormick & Co. is getting a business that's been under more pressure in recent years. Long dominant in ketchup, Kraft Heinz has rolled out a yellow mustard in supermarkets and taken market share. Until now, McCormick has been best known in the U.S. for seasonings, such as Grill Mates and Old Bay.
The new WNBA spot, "Your Move - Part II," showcases player athleticism. Elena Delle Donne's crossover would actually break ankles. And Skylar Diggins-Smith was hanging upside down doing crunches. "Your Move - Part II" will make its television debut Tuesday on ESPN. It will also air throughout the remainder of the season, including during the WNBA All-Star Game on July 22.
To highlight some of the breweries its mentorship program has helped, Samuel Adams is releasing a limited-run 12-pack featuring the collaborations with five breweries that have taken part in the program. The breweries involved in the pack are remarkably diverse, ranging from a brewery that often incorporates yerba mate into its beers to a gluten-reduced stout.