Chevrolet unveiled its new 2019 Silverado pickup and the brand’s talk is all about steel — whether it’s the truck’s steely-eyed front-end appearance or the metal that lines its bed. Chevy, which has previously attacked the Ford F-150’s truck bed in comparison ads, touts that the ’19 Silverado’s use of “a higher-grade (steel) alloy is used in the roll-formed, high-strength-steel bed floor, contributing to a bed that is more functional and lighter weight.”
Italian fashion brand United Colors of Benetton has rolled out a campaign to raise awareness about integration through picture storytelling. As part of the campaign, Italian photographer Oliviero Toscani pictured 10 children representing different countries from Burkina Faso to the Philippines, from Italy to Senegal gathered round a teacher who's reading “Pinocchio.” Toscani will further help with the rebranding of UCB.
Heathrow is collaborating with Apple to bring detailed terminal maps to Apple Maps, providing passengers with a new tool to navigate through the airport and find what they are looking for. Indoor positioning gives passengers an instant view of where they are within the terminal. The project is part of Heathrow’s digital transformation, ensuring passengers can plan their journey before they arrive at the airport.
Michael Jackson, who died in June 2009, is the highest-paid deceased celebrity of 2017, with his estate taking in an estimated $75 million annually. Sony Music and the estate of Michael Jackson have signed a “landmark" recording deal effective Jan. 1 that continues the label's 42-year relationship with Jackson. Sony has the opportunity to partner on additional projects that the estate may produce during the term of the agreement.
Procter & Gamble may drop its sponsorship of the USA Gymnastics in the wake of a sex abuse scandal that has rocked the athletic organization. Officials with the world's largest advertiser told “The Enquirer” the company hasn't yet decided whether to renew the relationship. Since 2008, P&G has sponsored the Indianapolis-based organization that trains and selects athletes for the Olympics and other competitions.
The restaurant and supermarket industries enter the new year reeling from transformations that affect the way Americans eat. Yet the goal for all remains the same: Drive up often stagnant food sales in an otherwise healthy economy. Here are five of the biggest developments churning the food business.
Wendy’s is one of few brands whose Twitter account is one that people actually want to follow and engage with, mostly because its tweets are typically made up of snarky and quippy remarks that are often made at the expense of rival McDonald’s. On Thursday, the social media team behind these tweets took to Reddit to shed some light on how they’ve managed to create a brand Twitter account that isn't totally cringeworthy.
The convenience-store leader is pivoting heavily into delivery services as it also plots forays into other digital initiatives designed to create more options and convenience for customers. 7-Eleven is testing the 7-ElevenNOW app for delivery or in-store pickup in Dallas, piloting a new mobile app that it expects to roll out to other U.S. locations in 2018. The goods on offer include a wide variety of products.
Avis Budget Group and Continental have partnered to offer travelers in Kansas City a chance to test the future of car rental — a completely mobile experience that features keyless entry and ignition. Under the exclusive agreement, selected vehicles are enabled with Continental’s Key-as-a-Service technology that allows customers to use the Avis mobile app to lock/unlock the car and start the engine.
The deal, announced Thursday morning, is a bold acquisition. If regulators approve it, the Burbank, Calif., would take over the 20th Century Fox movie and television studio, Fox’s 22 regional sports channels, cable entertainment brands FX and National Geographic, and Fox’s portfolio of international operations, including a fast-growing pay-TV service in India.