• Richard Gerstein, Sears Marketing Chief, Resigns
  • Sales, Marketing Chief Ken Frazier Named President Of Merck
  • Apple's Jobs Goes Public With Critique Of Adobe Flash
  • Leslie Buck, Designer Of Iconic Coffee Cup, Dies At 87
    The refugee from Nazi Europe was a retired paper cup executive. The trim blue-and-white cardboard cup of Grecian design dates to the 1960s. Called the Anthora, it says, "We Are Happy To Serve You," and it has served "hundreds of millions" cups of joe.
  • Nike Wants To Take The World Cup Shirt Off Adidas' Back
    Although Adidas has been an official supplier and licensee of the FIFA World Cup since 1970, rival Nike, or one of its divisions, will outfit 10 of the 32 national teams playing in the tournament this year, Barry Janoff reports. The U.S. is one of them. Nike's 2010 World Cup roster also includes Australia, Brazil, New Zealand, Portugal, South Korea, The Netherlands, Slovenia and Serbia. The Adidas list of 2010 World Cup teams is Argentina, Cameroon, Denmark, France, Germany, Ghana, Greece, Italy, Japan, Mexico, Nigeria, Paraguay, Slovakia, Spain, Switzerland, Uruguay and host South Africa. The other ...
  • PepsiCo Veteran Dave Burwick Will Lead Weight Watchers Unit
    Dave Burwick, who rose through the marketing ranks at PepsiCo and left the company last July as CMO of North American Beverages, is becoming president-North America at Weight Watchers. He will be responsible for the company's meetings-operations unit, which includes products, publishing and licensing business, as well as marketing. "While there were a lot of CMO roles out there and some were tempting, I wanted to run a P&L," he says. "That's why I left [PepsiCo]." He will be based in New York and report to David Kirchhoff, president-CEO of Weight Watchers. Burwick was actively looking ...
  • Don't Change Now, But Those Distressed Jeans Give You Away
    Long before The New Frugality began to grab us by the short hairs about 18 months ago, it was clear in certain quarters that conspicuous consumption was gauche. But we shouldn't feel so smug about those farmer's market veggies in the crisper and the compost turner in the backyard. Or, perhaps the point is that we do feel so smug about it. Andrew Potter calls it "conspicuous authenticity" in a book he's written titled The Authenticity Hoax: How We Get Lost Finding Ourselves. The social critic, a self-confessed indulger in authentically conspicuous activities such as ...
  • Holiday Inn Launching Global $100 Million 'Stay You' Campaign
    It seems like forever ago since Holiday Inn announced a general spruce-up of its hotels and image, but it only began last year. Now the 2,200-location chain is rolling out its first integrated global campaign -- a $100 million effort from McCann Erickson across nine markets with the theme "Stay You." Components include TV, print, online, out of home and social media across the nine markets, says Kevin Kowalski, svp of global brand management for Holiday Inn brands. The ads play on the double meaning of the word "Stay," Elena Malykhina reports. In one ad, a man grills ...
  • Starbucks Brewing A Major Push Onto Grocery Shelves
    Starbucks' Via instant coffee will hit the shelves in tens of thousands of supermarkets, mass merchandisers and other outlets in coming weeks, Kevin Helliker reports, joining restaurant brands such as California Pizza Kitchen and P.F. Chang's China Bistro in the presumed rush to retail riches. "It's an intriguing question how far Starbucks the coffee shop can morph into Starbucks the brand," says William Blair & Co. analyst Sharon Zackfia, who points out that in always swinging for the fences, founder/CEO Howard Schultz sometimes strikes out. For his part, Schultz says that creating a "very significant consumer packaged ...
  • Direct Marketing Innovator Frank Vos Dies At 90
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