The Western Union Company used to offer singing telegrams. It plans to revive them on a microsite, wu-singingtelegram.com. This time, the audio will be delivered through emails. Also, the recipients of the new versions of singing telegrams will not hear Western Union employees or operators doubling as singers. Rather, in a nod to karaoke, they will hear the voices of the senders and professional performers who are chosen by the senders, working from templates.
The Art of Shaving, a Procter & Gamble brand, has introduced a follow-up campaign to its "The Brotherhood of Shaving" campaign, which shows off the individual lifestyle approaches to a man's daily shaving ritual. The new campaign, which coincides with the celebration of the brand's 15th anniversary, shows off six distinct shaving personalities - including the gentleman shaver, the old soul, the shaving savant, the reformed troglodyte, the ambassador of smooth and the incurable romantic - which are designed to provide an "entertaining insight into men's individual grooming rituals and lifestyle behavior," the brand said.
Patagonia is saying buy less and to "reflect before you spend a dime on this jacket or anything else." Patagonia used its Monday email to consumers to draw attention to the Common Threads initiative.
Toyota has pulled the wraps off the two-seat sports car it has developed as part of a joint venture with the smaller Japanese automaker Subaru. Targeted at the small, affordable sports car niche dominated by the long-lived Mazda Miata, Toyota will call the new model the Toyota 86, a reference to the maker's legendary AE86 Corolla of the 1980s. The sports car, the result of a nearly four-year joint venture, will actually go by a variety of different names. The Japanese will also know it as the Hachiroku, while it will go with the moniker Toyota GT-86 in Europe - …
More preteen children are watching television this fall than last, according to new data from TV-ratings firm Nielsen, raising questions about Viacom Inc.'s contention that a glitch has caused the sharp drop in its Nickelodeon channel's audience. So far this TV season through Nov. 20, an average of 5.8 million children between the ages of two and 11 have been watching television at any given minute, including broadcast and cable and live and recorded TV, Nielsen says. That is 1.7% higher than a year earlier.
The 2012 Olympic Games begin in fewer than 250 days, which means that athletes, Olympic organizers and marketing partners are making final plans for their arrival in London. So, too, are companies not officially affiliated with the Summer Games, whose tactics for ambush marketing would hinder the advertising efforts of official partners who will spend in excess of $1 billion for exclusivity and supporting activation.
From the great Snickers ad with a focus group of sharks and Nissan Leaf's "Gas Powered Everything" by TBWA\Chiat\Day to the weird reverse time ad for the Dead Island video game, an ad supposing cats had thumbs, they're all here.
He no longer crushes opponents as a center in the NBA, but Yao Ming is now in the business of crushing grapes and turning them into wine. Ming, who recently retired from the Houston Rockets due to foot problems, said he is the center of attention for Yao Family Wines, a company based in California's Napa Valley. The company has released its inaugural wine under the brand name Yao Ming, a 2009 Napa Valley Cabernet Sauvignon.
Frederik Meijer, chairman emeritus of Meijer, Inc., has passed away at 91. Meijer Inc, the family-owned company that operates approximate 200 stores in five Midwestern states, was founded by his father, Hendrik Meijer, in 1934.
Fewer people of all backgrounds are having babies because of economic concerns but the sharpest drop is among Hispanics, a booming population that contributes almost a quarter of all U.S. births and half of its population growth.