Oreo set the standard for great social-media campaigns with its 100 Facebook posts in as many days in a row to celebrate its centennial. Facebook has a list of the others in its second annual Facebook Studio awards. Advertising experts from all the top agencies made up the jury. Some are surprising, like the tourism board for the tiny Swiss town Graubunden.
In New York City not that many Japanese restaurants are run by Japanese people. Similarly, in Italy, pizza makers are increasingly Egyptian or Filipino. A long recession and high unemployment notwithstanding, Italians apparently are shunning the pizza life because of the long hours and modest pay. An Italian business federation says an estimated 6,000 new pizzaioili are needed.
Fan loyalty is a good reason for restaurant brands to partner with athletes, teams and leagues to drive brand perception and customer sales. Bojangles' Famous Chicken 'n Biscuits, for examples, supports the National Football League's Carolina Panthers and has naming rights to NASCAR's Bojangles' Southern 500 race. That can drive a level of brand loyalty that approaches fans' sports allegiance, said Randy Poindexter, SVP of marketing at the Charlotte, N.C.-based chain.
"You took my children and I want them back" says a billboard in Los Angeles. The provocative message evinces the feel of a new campaign for online revivals of "All My Children," and "One Life To Live."The multimillion-dollar marketing push is meant to attract the female audiences for the cancelled TV shows and new younger viewers, but also to convince them to watch the programs on Hulu or buy them in iTunes.
Jason Collins is the first active athlete from one of North America's four major professional leagues to come out as openly gay. Though he wasn't well known before the announcement, he's probably -- at least in the Warholian moment -- one of the best known. Bob Dorfman, the creative director at Baker Street Advertising and author of The Sports Marketers' Scouting Report, says companies will have to tred lightly when trying to capitalize on Collins' story.
Shell is taking steps to reinforce its premium positioning with the introduction of a new super premium fuel, V-Power Nitro+, developed with Ferrari. The company, on the other end, is rolling out added value services versus supermarkets' low pump prices.
Burger King lost sales volume in the first quarter partly because its Seattle's Best coffee, Bacon Gouda Breakfast Sandwiches and Avocado Whopper didn't fill the cash register. For the quarter, Burger King same-store sales declined 3%, with global comp sales down 1.4%. COO Daniel Schwartz, who becomes CEO in July, blamed the negative sales on an "unbalanced" menu early in the quarter that focused on premium items while McDonald's and other competitors focused on value-priced items.
Here's The Consumerist's list of most damaged brands because of bad leadership, bad planning, and/or a run of bad products. Not to mention aggressive competition, reputation disasters, and a lack of direction. Among Consumerist's picks: Martha Stewart, Apple, Hyundai, Boeing, J.C. Penney, Best Buy, Groupon , BlackBerry, and J.P. Morgan.
In past years, trading card companies were the first to show NFL first-year players in their new uniforms, but P&G's Tide stole the thunder this time with photos of Eric Fisher, Luke Joeckel (selected No. 1 and No. 2 overall, respectively) and more than 25 other players taken in the first round of the NFL Draft in their new league colors.
Reebok has a desire to perspire, which goes back to its origins more than 115 years ago and has been re-energized with recent marketing campaigns "The Sport of Fitness" and "Live With Fire." But there has been a price to pay, such as losing its official alliance with the NFL and watching a once-strong union with the NBA and its players being taken over by parent company Adidas.