• Elie Tahari Rolls Out 'Madame President' Campaign
    The fashion world hasn't exactly been subtle about its support for Democratic nominee Hillary Clinton; there are even rumors Anna Wintour is curating Clinton's campaign wardrobe behind the scenes. Earlier this summer, Elie Tahari hinted that its fall campaign might have something to do with a woman in the Oval Office.
  • Instacart Targets Senior Citizens As Next Market
    Instacart, which allows users to order groceries online for delivery in as little as an hour, has become a darling of the new tech economy by combining cutting-edge software with an on-demand labor force of smartphone-wielding grocery couriers. For its next act, the company wants to help aging residents navigate the necessities of hometown living.
  • Google Takes On Uber With Ride Sharing Service
    Google is moving onto Uber's turf with a ride-sharing service to help San Francisco commuters join carpools. A pilot program around its California headquarters enables several thousand area workers at specific firms to use the Waze app to connect with fellow commuters. It plans to open the program to all San Francisco-area Waze users this fall.
  • Kardashian Endorsement On Instagram: Is It An Ad?
    The millions of people who follow Kim Kardashian West and her sisters on social media have become accustomed to seeing them praise everything from fat-burning tea to gummy vitamins for healthier hair. But in the last week, watchers of the sisters' accounts may have noticed a small addition to those laudatory messages about the latest miracle product: "#ad."
  • IBM Aces 2016 U.S. Open Tech
    A mainstay at the U.S. Open, IBM is once again covering center-court at the Arthur Ashe Stadium in Flushing, Queens for tennis fans engaging on digital platforms in New York and beyond thanks to its AI pro, Watson. IBM is orchestrating a Federer-like mash-up of data, historical, predictive and cognitive analytics plus video and real-time scores.
  • Women More Interested In Being Green
    Studies show that men are not as environmentally friendly as women. Let's face it, not too many "man caves" feature solar panels, recycle bins or posters of electric cars. It's just not manly. But could men be persuaded to go green? New research indicates the answer is yes -- and it's all about branding.
  • Oreo Kicks Off Campaign For New Flavors In UK
    The brand launched mint and strawberry cheesecake flavors in July, joining the already available original, golden, chocolate creme and peanut butter flavors in the range. TV will be supported by a seven-week experiential campaign, the Oreo Flavor Mobile, which began its travels London and will move to seven cities and three festivals.
  • Nintendo Learns From Launch Mistakes
    Nintendo is hoping lessons from its misjudged marketing for the launch of the Wii U console will help the brand's latest product, the NX, resonate better with consumers. The gaming company admitted that it "has to do a better job communicating the positioning for the product," when the NX comes out in 2017.
  • Anheuser-Busch Launches Cherry Lime-Ahh-Rita
    Anheuser-Busch's margarita flavored beer Lime-A-Rita has launched a limited-edition Cherry-Ahh-Rita flavor. The drink, designed for autumn and winter, will be available on the shelves of stores till March 2017. Recently, the company had entered into a contract with Craft Brew Alliance for continued partnership in distribution.
  • Mondelez Drops Bid For Hershey
    Mondelez International Inc., the maker of Oreo cookies and Cadbury chocolates, said it was no longer pursuing the acquisition of Hershey Co., two months after the U.S. chocolate company turned down its $23 billion cash-and-stock bid. The abandoned deal underscores the grip that a charitable trust has on the maker of Hershey's Kisses and Reese's Peanut Butter Cups.
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