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Nintendo Learns From Launch Mistakes

  • The Drum, Tuesday, August 30, 2016 8 AM

Nintendo is hoping lessons from its misjudged marketing for the launch of the Wii U console will help the brand's latest product, the NX, resonate better with consumers. The gaming company admitted that it "has to do a better job communicating the positioning for the product," when the NX comes out in 2017.

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