• Advertisers Love (Not Like) Facebook 'Reactions'
    Advertisers are delighted with Facebook's new Reactions, which allow consumers to react to posts with more than just a generic "like." Instead of just "liking" a post, you can also now tell the world how you really feel: "love," "haha," "wow," "sad," and "angry." Consumers can also share their deepest (six) emotions with advertisers. Reactions offers them a wider palette of emotions to put on public display. Facebook won't say just yet how these Reactions will affect the ads a user sees in their News Feed. But just seeing how customers react to their ads offers greater insight to brands ...
  • Health-Related Ads Target The Wealthy
    No longer the red-headed stepchild of the marketplace, health care advertising is spiraling upward in dollars spent and targeting. It occupies the center spreads and back covers of elite magazines alongside plugs for luxury watches, jewelry and resorts. The quest: patients with good insurance or those who can pay out of pocket for the priciest drugs.
  • New York Aims To Attract Snow Lovers
    New York will spend $500,000 to create a winter tourism advertising campaign, according to Gov. Andrew Cuomo. The initiative will feature French and English newspaper and radio advertisements in Eastern Canada, as well as ads in upstate. The ads highlight collegiate hockey and maple syrup events happening March 18 - 20 and March 25 - 27.
  • Microsoft Launches Ads Inside Windows 10
    Remember that "free" copy of Windows 10 that your laptop kept insisting you should download? There's truth to the statement that there is no such thing as a free lunch. The company has has started to display adverts within '"free" Windows 10. Windows 10 has started to display a "Tomb Raider" promotion on its lock screen to a limited number of users.
  • Lands' End Pulls Steinem From Catalog
    Lands' End has issued a statement apologizing for featuring an interview with Gloria Steinem in its spring catalog in an apparent attempt to please conservative religious school uniform customers who had threatened to pull their business from the retailer. The company also has pulled the option on their website to donate to the ERA Coalition's Fund for Women's Equality.
  • Advertisers Love (Not Like) Facebook 'Reactions'
    Advertisers are delighted with Facebook's new Reactions, which allow consumers to react to post with more than just a generic "like."  Instead of just “liking” a post, you can also now tell the world how you really feel:  "love,” “haha,” “wow,” “sad,” and “angry”). Consumers can also share their deepest (six) emotions with advertisers.  Reactions offers them a wider palette of emotions to put on public display. Facebook won’t say just yet how these Reactions will affect the ads a user sees in their News Feed. But just seeing how customers react to their ads offers greater insight ...
  • Health-Related Ads Target The Wealthy
    No longer the red-headed stepchild of the marketplace, health care advertising is spiraling upward in post dollars spent and targeting. It occupies the center spreads and back covers of elite magazines alongside plugs for luxury watches, jewelry and resorts. The quest: patients with good insurance or those who can pay out of pocket for the priciest drugs.
  • New York Aims To Attract Snow Lovers
    New York will spend $500,000 to create a winter tourism advertising campaign, according to Gov. Andrew Cuomo. The initiative will feature French and English newspaper and radio advertisements in Eastern Canada, as well as ads in upstate. The ads highlight collegiate hockey and maple syrup events happening March 18-20 and March 25-27.
  • Microsoft Launches Ads Inside Windows 10
    Remember that "free" copy of Windows 10 that your laptop kept insisting you should download? There's truth to the statement that there is no such thing as a free lunch. The company has has started to display adverts within '"free" Windows 10. Windows 10 has started to display a Tomb Raider promotion on its lock screen to a limited number of users.
  • Lands' End Pulls Steinem From Catalog
    Lands' End has issued a statement apologizing for featuring an interview with Gloria Steinem in its spring catalog in an apparent attempt to please conservative religious school uniform customers who had threatened to pull their business from the retailer. The comapny also has pulled the option on their website to donate to the ERA Coalition's Fund for Women's Equality.
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