Olive Garden is picking up the baby sitting tab for parents Feb. 7. The unit of Orlando, Fla.-based Darden Restaurants has teamed up with My Gym, a chain of children's activity centers. Parents who have dinner at Olive Garden can drop the kids off at 145 participating My Gym locations around the country for free.
A condition of the US Airways and American Airlines merger was that the merged company jettison takeoff and landing slots at U.S. airports, including Reagan National Airport outside of Washington, D.C. Southwest Airlines announced today it will be taking over half of the newly available slots. It won a bid for 27 of the 54 slots. JetBlue says it won a dozen slots.
The fact that Marshawn Lynch of the Seattle Seahawks has been eating Skittles since he was a kid has put the Wrigley brand in the Super Bowl XLVIII spotlight, created an official endorsement alliance between Lynch and the candy brand and has now helped Skittles return to Nascar for the first time in 10 years.
The NFL selected the venue as site of Super Bowl XLVIII in 2010, and a year later MetLife moved from cornerstone partner to naming rights holder via a 25-year deal estimated to be upward of $500M. The insurance company has been seeing returns ever since through its MetLife Stadium association with both the New York Giants and Jets, and now the ultimate Big Game.
Super Bowl advertising, like politics, makes for strange bedfellows and Chrysler's hookup with reclusive troubadour Bob Dylan is as odd as they come. Billboard, the music trade publication, has reported that Dylan will appear in the automaker's Super Bowl commercial for the new Chrysler 200.
Almost half of respondents surveyed by Accenture in a six-market study are interested in buying into new smartwatch functionality, while more than 40% are interested in wearable glasses. Early adopter and early majority consumers like new functionality, available either as a wearable device or an app - more than 70% of early adopters are interested in buying functionality for everything from vehicle navigation and home security, to personal safety and health and fitness.
On Feb. 2, 7-Eleven offer special deals on pizza and chicken wings. "7-Eleven will have delicious, hot pizza for takeout before, during and after the game, whether your team is winning or losing," said Kelly Buckley, 7-Eleven's VP of fresh food innovation. "Customers can choose their pizza variety and we'll bake it fresh for you, on the spot anytime, day or night.
Volkswagen of America has rehired former COO and sales chief Mark Barnes as VP sales. The automaker wants to double U.S. sales by 2018. Barnes will take over Feb. 1 for Frank Trivieri, executive vice president of sales at Volkswagen of America, who officially leaves this week.The German automaker installed Michael Horn to replace Volkswagen Group of America CEO Jonathan Browning.
Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company. The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers and found that 75% redeemed a coupon from their mobile device in 2013, up more than 5% year-over-year.
Saucony's two-minute spot about running, called "Ready," will be released this spring via social channels and digital media, and is part of the athletic-shoe marketer's "Find Your Strong" strategy meant to appeal to runners. The company is also releasing a 22-minute-long documentary called "Finding Strong" about people in the U.S., Japan, Brazil, Africa and Finland whose lives were changed by running.