Peloton is quietly testing a new device called The Tiger, sources told the New York Post. “The handheld gadget, about the size of an old Sony Walkman, can be attached to a TV or computer and provides instant feedback on customers’ workouts,” according to the newspaper. “It was not clear what sort of workouts Peloton would be offering, but The Tiger is equipped with software that will assess customers’ form and movements.”
Fast Retailing, the parent company of global apparel retailer Uniqlo, is providing support worth approximately $3 million to those affected by the COVID-19 crisis in India. The company will also donate more than 600,000 Uniqlo AIRism masks to frontline workers. Uniqlo opened its first store in India in October 2019 in New Delhi, and now has six stores in the country.
McDonald’s “BTS Meal” includes a 10-piece McNuggets, medium fries, medium Coke, and, for the first time ever in the United States, Sweet Chili and Cajun dipping sauces adapted from popular dips at McDonald’s South Korea. “Following the lead of its Travis Scott partnership in September, McDonald’s has also partnered with the K-pop superstars on a line of limited-edition merchandise that includes T-shirts, hoodies, flip-flops, as well as more quirky items like a robe and an umbrella,” per Fast Company.
The campaign from Mother London, "Your Uber Awaits,” invites viewers to explore their cities and enjoy some well-earned recreation and social contact. “The crunchy chords of Ace Frehley's ‘New York Groove,’ a commercial staple in recent years, set the right tone,” per Muse by Clio. “Even though the tune name-checks NYC, and the ads will mainly run in the U.K.” Cars for hire companies have struggled with image problems, but the campaign aims to remind users why such services exist.
Disneyland fans from outside California will be allowed back into the park after June 14. The park reopened in late April after a 412-day, pandemic-induced shutdown – but only to California residents. Disney said the state of California "strongly recommends" – but does not require – that all guests be fully vaccinated or obtain a negative COVID-19 test before visiting, per USA Today. Face coverings are required.
In its biggest move yet into the entertainment industry, Amazon is acquiring MGM movie studio for $8.45 billion. The deal is second only to Amazon’s $13.7 billion acquisition of Whole Foods Market in 2017. Amazon says it will help preserve the 97-year-old MGM’s heritage and catalog of films, and provide customers with greater access to the works while bolstering its own film and TV division, Amazon Studios. “The real financial value behind this deal is the treasure trove of IP in the deep catalog that we plan to reimagine and develop together with MGM’s talented team,” said Mike Hopkins, senior VP of …
KFC unveiled a long-term goal of 4% annual unit growth, with the potential to triple in size in the coming years, especially in overseas markets. During the Yum brands global investor day, KFC also unveiled driver tracking system technology and augmented reality training. The quick-service chain plans to almost triple in size from 25,292 to 75,000, with a new store opening every five hours in 2021.
Walgreens has tapped actress Jordana Brewster to help raise funds to combat child poverty as part of this year’s Red Nose Day. The event, held on May 27 this year, began in the United States in 2015, with millions of people supporting the fundraising efforts. Among the partner organizations that benefit from donations are the Boys & Girls Clubs of America and Feeding America.
Gillette Venus has animated a singing pubic hair, aka pube, with the aim of enabling people to overcome embarrassment around a taboo topic. “Celebrating the curly stragglers as something to be proud of, the idiosyncratic messaging depicts a variety of brown, blonde and ginger short and curlies
joining together in unison to sing the praises of body hair,” per The Drum
. A survey of 250 women found a majority were too ashamed to utter the term ‘“pubic” in public.
The Tokyo Olympics could be in jeopardy of being cancelled or postponed once again. The Games are scheduled to run from July 23 to Aug. 8 and partners include Toyota, Procter & Gamble, Coca-Cola, Visa, Samsung, GE and Panasonic. "The latest troubling sign for the Summer Games came Monday when the State Department advised US citizens against traveling to Japan because of a sharp increase in Covid-19 cases," reports CNN. Japan's vaccine rollout has been slow compared with other places in Asia because of a shortage of medical professionals and a lack of syringes.