The campaign from Mother London, "Your Uber Awaits,” invites viewers to explore their cities and enjoy some well-earned recreation and social contact. “The crunchy chords of Ace Frehley's
‘New York Groove,’ a commercial staple in recent years, set the right tone,” per Muse by Clio. “Even though the tune name-checks NYC, and the ads will mainly run in
the U.K.” Cars for hire companies have struggled with image problems, but the campaign aims to remind users why such services exist.
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