Patagonia knows what all the studies show: consumers value actions more than empty words. So the outdoor clothing company created “District 15,” a short film that outlines the fight undertaken by the Communities for a Better Environment group as it lobbies Long Beach city council and Mayor Eric Garcetti to establish a 2,500-foot distance between oil drilling operations and Wilmington’s schools, hospitals, and churches.
Amazon Prime is one of the reasons why traditional retail has been dying a steady death. Walmart may have a solution. “Recode has learned that over the past 18 months, the world’s largest brick-and-mortar retailer has explored creating its own paid membership program that would include perks that Amazon can’t replicate, in part to avoid a direct comparison to Prime,” Vox reports.
Perhaps as a rebuttal to the infiltration of meat-substitute products on fast food menus, Dunkin’ is going in the opposite direction for the moment and offering the ultimate menu item for meat lovers. Snackin’ Bacon will be available at Dunkin’ restaurants nationwide and it’s just like it sounds: eight half-strips of “high-end bacon that’s been smoked with natural cherrywood” wrapped up in a sleeve, according to the company. For those potentially offended by this item, let’s not forget that Dunkin’ launched a Beyond Meat breakfast sandwich nationally last November.
With Kawhi Leonard as the face of its rebuilding basketball division, New Balance has signed a multiyear deal as an official marketing partner of the NBA. The pact begins with New Balance’s “We Got Now” campaign featuring Leonard, airing during the Denver Nuggets at LA Clippers game Feb. 28 on ESPN. New Balance is planning broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms and team logos. The NBA also has shoe deals that include Nike, Adidas and Puma.
OxyContin maker Purdue Pharma launched a campaign to tell people harmed by their prescription opioid where they can file claims. “The $23.8 million campaign is part of Purdue’s bankruptcy proceedings as it tries to resolve close to 3,000 lawsuits over its role in the opioid crisis,” according to the Boston Globe. Notifying people who may have claims against a company is a standard part of a bankruptcy case. But Purdue’s efforts are unusually expansive.
The traditional tampon and pad brands have competition. More merchants — from trendy retailers like Urban Outfitters and Anthropologie to traditional mass retailers — are carrying feminine hygiene products to both satisfy consumer demand and build stronger ties with female consumers, according to Drug Store News. The results have been a steady increase in product innovation, price points and profits.
Tennis champion Serena Williams is Secret Deodorant’s newest brand ambassador, teaming with the P&G-owned brand to promote gender equality in sports. Secret and Williams will conduct a study to see how gender bias plays out for athletes ranging from high school players to professional sports leagues. The brand will then donate $1 million to organizations that address these issues.
Like almost every other consumer good, donuts can now be delivered to customers' doorsteps starting Feb. 29. Krispy Kreme is celebrating this launch with a gift to expectant parents, families, doctors, nurses and other maternity ward staff. “On Leap Day, if you're located at a hospital within 10 miles of most Krispy Kreme shops, you can post on social media when a baby is delivered, naming the hospital, tagging @KrispyKreme and using #KrispyKremeSpecialDelivery,” according to House Beautiful.
Anderson Windows & Doors is launching a multimillion-dollar rebranding campaign, its first in a decade. The effort includes a new logo, tagline and ads on TV, radio and social. “The advertisements will feature inspiring stories of homeowners enjoying the moments they create inside their homes through the lens of their Andersen windows and doors,” according to the Star Tribune.
New electric vehicle automaker Rivian is finding itself in the same direct sales battle with dealerships and legislators as Tesla. The Plymouth, Mich.-based automaker “is now going to bat in battleground states with automotive dealerships to push for changes to state laws to allow it to directly sell its cars to customers without the need for a third party dealership, and it isn’t going to be easy,” according to Jalopnik.