In honor of National Fudge Day on June 16, the Keebler Elves are celebrating their newest cookie creation with a #FullyFudged immersive experience inside the Hollow Tree, a pop-up at 393 Broadway in New York. The new Keebler Whoopsy! Fudge Stripes cookie will be unveiled.

The Minnesota Super Bowl Host Committee unveiled the economic impact for the region from the game and surrounding events  between Jan. 26 and Feb. 5. The region realized more than $450 million in economic impact, almost $50 more than anticipated, with $81.6 million going for accommodations, $61.3 million for food and beverage, $34.5 million for entertainment and $28.5 million for retail-shopping.

America’s food giants are shedding a generation of CEOs at a remarkable rate, the culmination of years of bleak sales in an industry that, until recently, had gone unshaken for half a century. Over the past two years, at least 16 major packaged-food and beverage chief executives have stepped down. The outgoing executives have contended with a new era of American eating and grocery shopping habits, shepherded in by Millennials and the internet. 

De Beers, which almost single-handedly created the allure of diamonds as rare, expensive and the symbol of eternal love, now wants to sell you some party jewelry that is anything but. The company announced that it will start selling man-made diamond jewelry at a fraction of the price of mined gems, marking a historic shift for the world’s biggest diamond miner, which vowed for years that it wouldn’t sell stones created in laboratories.

General Motors CEO Mary T. Barra is Michigan's highest-paid executive thanks to her taking home $21.9 million last year, which makes her the third-highest-paid female CEO in the U.S. The highest-paid CEO to make the list is Georgia's Frank J. Bisignano who leads the company First Data with $102.2 million. The company is a credit card processing and payment solution company. 

Victoria’s Secret’s diamond-studded bras seem to be losing their luster in the #MeToo era. Just ask Michelle Cordeiro Grant, a former Victoria’s Secret executive who launched her own lingerie startup, Lively, in 2016. From the start, she has built her brand very differently from her former company. Rather than using top supermodels, she wanted to make real women the face of Lively.

It is not the movie’s raunchy depiction of puppets prostituting themselves, cursing or blowing their heads off that caused Sesame Workshop, the educational nonprofit that produces “Sesame Street,” to file a lawsuit against the film’s creators, STX Entertainment. It is the use of the tagline “No Sesame. All Street” in its promotions that tarnishes a brand beloved by millions of children for nearly 50 years, the lawsuit claims.

A fizzy lemon-flavored alcoholic drink marks Coca-Cola’s foray into selling alcohol. At a sampling event in Fukuoka, hundreds of people lined up for a taste, including some who didn’t expect to find the U.S. company  experimenting with Japanese-style booze. Hiroshi Tsukano, 59, a financial planner, thought one of Coca-Cola’s competitors was relaunching an old favorite. “I’m a bit surprised that this is a Coca-Cola brand,” he said.  

Starbucks closed all 8,000 of its company-owned U.S. stores Tuesday afternoon to train employees to combat unconscious bias. Unconscious bias training has become increasingly popular at companies wishing to cultivate diverse, inclusive environments, but the high-profile nature of Starbucks’ initiative has put the concept in the spotlight. Starbucks said it plans to share the content and curriculum with other companies.

It’s the second rebirth of a Motown legend. Not many details have surfaced yet, but trust us: A new Viper is happening. Since the fifth-gen Viper’s production ended in 2017, Dodge has lacked a true halo car. Sure, it has its supercharged trick ponies—Hellcat and Demon—but the Mopar faithful need something to put up against Chevy’s and Ford’s mid-engined sports cars. It’s not likely to be on the road until late 2020 as a 2021 model.