Tennis icon Serena Williams is on the cover of a limited-edition Wheaties box, available nationally in the next several weeks. “Serena exemplifies all of the personal attributes that Wheaties looks for when choosing who its next champion will be,” says Tiffani Daniels, marketing manager for Wheaties. “On the court, she has been named the women’s most valuable player seven times, while off the court, she uses her voice to inspire and spark change to make the world a better place.”
Forbes assessed the extent to which CMOs are using their visibility, stature and decisions for change in three areas — inside their companies, the broader advertising and marketing industry, and society and culture — at a time when corporations are now regarded by many as the most powerful social forces. Former Unilever CMO Keith Weed tops the list, which also includes Hyundai’s Dean Evans, Verizon’s Diego Scotti and Adobe’s Ann Lewnes. Of the 50 top CMOs, 31 are women.
Target is expanding its uniform selection with the Cat & Jack kids line and launching the new "More Than Magic" tween girl brand with clothes, school supplies and more. Parents will be able to shop their child's school supplies lists through its School List Assist
service. The retailer also will have new Back-to-College sections in more than 700 stores near college campuses.
Mitsubishi Motors North America Inc. is moving its headquarters to the Nashville area from California, which will strengthen the automaker's financial ties to Nissan. The move, expected to be completed this year, will bring 200 jobs to Franklin, Tennessee, just south of Nashville, including positions in sales, marketing, IT, human resources, communications, parts and service, product planning, dealer operations, finance and legal, according to the Tennesseean. Mitsubishi expects to invest $18.25 million in its new site.
Airbnb has unveiled a service called Luxe featuring more than 2,000 high-end homes, with prices ranging from $1,000 to nearly $150,000 nightly, for an average around $2,000. “The company sends inspectors to check whether the homes meet 300 criteria, including that they have a unique design, high-quality furniture and chef-grade appliances,” according to Fortune. “Luxe also offers guests a 'trip designer,' an around-the-clock concierge who can help guests plan their trips, from finding their dream vacation home to local activities.”
Sprite is launching a multiyear "Thirst for Yours" campaign that will highlight musicians, designers, artists, photographers and others in hip-hop culture and includes a partnership with BET. The Coca-Cola brand developed social media content and worked with influencers Kodie Shane and Seth Giscombe to develop experiential activations around the 2019 BET Awards this past weekend.
Walmart has struck a deal with TV show host and comedian Ellen DeGeneres. “That the largest U.S. retailer finds value in aligning itself with a 61-year-old lesbian who has a recurring segment on her talk show called “Oh, Straight People,” is, in many ways, a testament to how thoroughly Americans have accepted LGBTQ rights,” according to Bloomberg. DeGeneres' partnership with Walmart includes a clothing and accessories line that is awash in American flags and rainbows and is sold in 2,300 Walmart stores.
A partnership between Kate Spade and Refinery 29 aims to give more women the tools and opportunity to develop as video creators. Dubbed “Pilot Season,” the project has cultivated five one-minute videos from female directors, with one to be selected in July by a jury of industry veterans for further development. Kristen Naiman, who leads brand creative at Kate Spade, said the project is part of the brand’s own expanding video efforts.
A “smart home” product from General Electric Co. may be too sophisticated for its own good. The manufacturing giant became the butt of jokes after a video
of one of its smart light-bulbs went viral this week. In it, the company explains the complicated procedure to reset the software in the bulb and disconnect it from a smartphone. “We know technology can be complicated and are aware that our current factory reset process isn’t ideal,” GE said in a statement. “We’re finding simpler methods for our users and appreciate the patience.”
Taco Bell is putting its stamp on a Palm Springs, Calif.-based hotel -- "The Bell: A Taco Bell Hotel and Resort" -- for three nights in August. “The Bell transforms an existing hotel into its taco-inspired destination,” the company said. Interested parties can start booking through the hotel’s website starting June 27 at 1 p.m. ET. Upwards of 70 rooms will be available and guests will have four different room options to choose from, with prices beginning at $169 a night. The fast-food company promised to unveil “exclusive Taco Bell menu items” at the hotel.