MLB and Stand Up To Cancer, working together since 2008 in an effort to raise awareness and funds for the fight against cancer, used the national platform of the World Series between the Los Angeles Dodges and Houston Astros to unveil a multi-level campaign, with a PSA, “Little Moments Are The Big Moments.” MLB and its 30 clubs are the founding donors of SU2C, committing $43 million.
Molly Matilda, who has “worked with some huge brands and done major collabs” claims to be a “big-time influencer.” In this tongue-in-cheek column, she offers tips to beginners. “What am I most deeply passionate about? Authentic brand partnerships. That’s what makes my feed so raw, and so real, and people definitely respond to that.”
Xerox this week released a unique project for the brand—a free e-book called Speaking of Work: A Story of Love, Suspense and Paperclips. It’s an all-star anthology featuring literary luminaries (and a trio of creatives: the book’s designer plus two songwriters). It’s also the output of “Project: Set the Page Free” — a partnership with the 92nd Street Y’s Poetry Center in New York.
Constellation Brands, the $42 billion company behind Corona, Modelo, and Svedka has taken a 9.9% minority stake in the $2 billion Canadian medical marijuana company Canopy Growth. The stake is worth about $191 million, though Constellation will have the option of purchasing additional stakes in the future. Using Canopy’s expertise, Constellation is attempting to create cannabis-infused drinks.
Coca-Cola, PepsiCo, Dr Pepper Snapple Group, Monster Energy showed a range of new products and line innovations aimed at taking — or at least holding — a larger share of the market. As they do, they are taking different approaches to various opportunities and challenges currently roiling the marketplace, including concerns over sugar content, the development of a broader dairy set, and offering natural and “clean” energy products.
A Chicago developer is offering a unique perk in the all-out competition to win Amazon’s second headquarters: Amazon Stadium. Sterling Bay’s proposal to bring as many as 50,000 Amazon headquarters workers to its Lincoln Yards development includes the potential for a sports and concert venue near the Chicago River. The developer describes preliminary plans for “a world-class sports and entertainment stadium.”
Dale Earnhardt Jr. announced in April he would be retiring following the 2017 NASCAR season. Though he did not mention retiring from Mountain Dew marketing efforts, the PepsiCo brand has, apparently, taken his retirement way too literally. Mountain Dew has unveiled the spokesman who would be “replacing” Earnhardt Jr. in its multi-media marketing efforts: Dewey Ryder.
Dunkin’ Donuts is still deciding whether to drop the second part of its name, but the doughy treats won’t be disappearing from the menu. CEO Nigel Travis says that the chain wants to remain the ‘‘No. 1 retailer of doughnuts.’’ He said a second store with just the Dunkin’ name will open in Quincy, the city where the company was founded, in the next year or so. A location in Pasadena, Calif., is already testing the shortened name.
The 49ers sent a questionnaire to fans asking "in terms of game day experience, how important is it that your team wins?” "Eh not that important," one fan wrote. "Keep me entertained with scorching hot sun seats, $15 beers and high priced parking fees.” Other fans channeled their inner Herm Edwards, while others took a swipe at Levi's Stadium's notoriously empty seats.
You're in the market for a new phone, and you can't decide which one to buy. For the past month, if you're an Apple fan, chances are you've been feeling it a bit more than usual. This year, like every year, Apple released new phones—the iPhones 8 and 8 Plus. But they also released a third model, the iPhone X, which makes the decision tougher. Turns out psychologists have names for this kind of decision, and the hemming and hawing that goes into it.