Forbes CMO Network
Microsoft may have yielded its crown as the tech company with the largest market cap to Apple
this week but it's still No. 1 when it comes to inspiration. Inspiration Blvd., a brand-consulting firm, surveyed 1,752 consumers to identify America's most inspiring company. Bill and Melinda Gates' charitable work has had the perhaps unintended consequence of overhauling consumers' perception of the software giant, Laurie Burkitt points out. Others in the Top 10, from No. 2 downwards, are: Google, Apple, Ford, Wal-Mart, McDonald's, General Electric, Johnson & Johnson, Chick-Fil-A, Target and Procter & Gamble. …