Domino’s Pizza, Timex and Doritos are three brands that are linking to Netflix’s hit show “Stranger Things.” Back in 2019, for the show’s third season, Netflix worked with about 75 different brands on merchandise and product tie-ins "and it all added to and built upon the cultural momentum behind the show and the overall feeling that this was a unique collective event,” per Fast Company. “The series successfully replicated the feeling—and commercial licensing roster—typically reserved for the biggest blockbuster films.”
General Motors is kicking off pre-production of the all-new Cadillac Lyriq in China, including announcing the local name of the electric crossover. The vehicle will go by the moniker Ruige, which, translated from Mandarin, means “Cutting-Edge Song.” This is the first time Cadillac created a Chinese name for one of its vehicles since it began sales there in 2004. Up until now, all of the brand’s models have used alphanumeric nameplates that did not require translation.
Hawaiian Airlines could add electric-powered seagliders to its inter-island fleet as early as 2028. The planes, which can travel at 180 mph, wouldn’t replace the current fleet but rather work alongside it. Inter-island travel is a relatively small part of the company's overall carbon footprint. “Nevertheless, it’s still a notable development for Hawaiian, as it will help the airline get to its goal of being carbon neutral,” per Afar. “The airlines industry produces 3 percent of global carbon emissions, and airlines across the board have been investing in a wide variety of measures to reduce their emissions in recent years.”
Nearly 70% of Americans are planning to travel this summer, but there are roadblocks. Gas prices, inflation and COVID-19 rates are giving consumers pause, according to a mid-May survey of more than 2,200 adults commissioned by the American Hotel and Lodging Association. More than half said they were likely to take fewer trips or shorter trips because of high gas prices.
Starbucks hosted an open employee forum Thursday in the wake of the deadly school shooting in Texas. CEO Howard Schultz wrote to staff members, saying he and others were “deeply saddened, outraged and confused.” Schultz said Starbucks was consulting with experts and examining additional steps it could take. “We are already exploring donations and support for victims and their families in Uvalde, Buffalo and Laguna Woods,” he said, referencing the cities where deadly shootings have recently occurred. “We must continue to stand together to rise above hatred, indifference and cowardice.”
Glossier founder Emily Weiss is leaving the beauty brand after eight years at its helm -- but not before announcing that the brand's New York City flagship store will re-open in 2023. Weiss shared the news via Instagram
and a blog post on the brand's site
. In her lengthy letter, she shares why she made the decision to step down and introduces the new CEO, Kyle Leahy, who has served as chief commercial officer of the brand since 2021, per Allure.com.
Walmart’s partnership with DroneUp will reach 4 million households in six states by the end of this year, per the retailer. The company aims to expand DroneUp delivery to 34 sites in Arizona, Arkansas, Florida, Texas, Utah and Virginia by the end of 2022. That will give Walmart the ability to deliver more 1 million packages by drone annually.
Starbucks, has closed 130 stores in Russia, where a licensing partner employs about 2,000 workers. The company, which has stopped shipping any Starbucks products, has ended its brand presence in the country. “In early March, the coffee chain condemned Russia’s invasion of Ukraine,” per The New York Times. At that point, the company was donating royalties from business in Russia to relief efforts in Ukraine.
The online clothing-subscription retailer StitchFix hired Debbie Rose Woloshin as its new CMO. Woloshin was previously CMO at luxury brand Marc Jacobs. Before that, she led marketing at the Frye Company and Ann Inc., and spent more than 17 years with the Jones Group. She joins “as the company is moving a bit closer to a traditional ecommerce model by enabling customers to buy items directly without first ordering picks from a stylist,” per Chain Store Age.
Honda is rolling out a new dealership design and process. The new showroom takes up less space, is flexible, and includes electric vehicle chargers to accommodate the fact that the company aims to sell half a million EVs in the U.S. by 2030. “Like so many recent transformations, the shift is in part a reflection of the pandemic,” per Wired. “The supply chain bottleneck means new car dealers have fewer vehicles on hand to show off to customers.”