Tesla CEO Elon Musk announced that the company will introduce a "new product line" on April 30 at its Hawthorne, California facility. Observers think it will be a battery, based on the one under the Tesla S and other cars in the brand. The April 30 event will take place just a few days before Tesla releases its first-quarter 2015 earnings.
Nation's Restaurant News
McDonald's is trying all-day breakfast starting next month in San Diego, which could determine the feasibility of expanding its most popular daypart. "We know our customers love McDonald's breakfast and they tell us they'd like to enjoy it beyond the morning hours," said Terri Hickey, a spokeswoman for McDonald's.
Traditional grocers have lost 15% of share in the past 10 years to smaller markets, convenience stores, farmers markets and others. Phil Lempert, a consumer behavior analyst offers five ways to change that: a "groceraunt" setup where stores have tables, beer on tap, and food to stay; smaller stores; more services; catering to Millennials; and a wider range of options for getting food delivered. All are in detail at the jump.
Lots of luxury brands have introduced vehicles over the past year, including the latest, the new Lexus RX. But Cadillac and Lincoln will grab much of the spotlight at the New York auto show. Ford Motor Co.'s Lincoln brand has been offering a sneak peek at the new Continental sedan ahead of the Show's two-day media event. Cadillac has been only a wee bit more secretive about its own new flagship, dubbed the CT6.
Seafood will be an increasingly important part of the American diet in the years to come, but more than 90% of the seafood the U.S. consumes is imported from countries with their own growing demand for protein. China, the global seafood producer and processor leader, is experiencing a rise in its middle class. China is now a net importer. And climate change is forcing suppliers to invest in new practices.
Wheaties usually taps stars like Michael Jordan and Tiger Woods. But Andy Varipapa is the star in its ad for the Pro Bowling Association tournament on ESPN. The trick shot artist died in 1984, but vintage footage of Varipapa are central to the new spot. Wheaties will also sponsor one of the competing teams, whose members will wear Wheaties bowling shirts. Other brands sponsoring teams include Geico and Barbasol, according to the PBA. See the ad at the jump.
Detroit Free Press
General Motors is consolidating all advertising work for the Chevrolet brand under the McCann unit Commonwealth, which means the agency now handles all of Chevrolet. On the losing end of the deal is now former-incumbent Leo Burnett. Commonwealth was formed in 2012 under GM's then CMO Joel Ewanick as a joint venture between Omnicom's Goodby, Silverstein & Partners, and Interpublic's McCann Erickson Worldwide.
Facebook is in discussions with media channels like Vice, The Onion and Vox Media to make videos for the social channel. The "Anthology" program is meant to put higher-quality videos into users' News Feeds. That means Facebook has the opportunity to make more money on branded content from advertisers. The company is reportedly pitching brands on the program.
And well they should. For ten grand, you should get a dinner out with Tim Cook. Well, they won't, but well-heeled buyers who drop $10,000 on the gold watch get to skip the lines whenever they need help, jump to the front of the line when they buy, and have an hour to spend trying out watches in a private area, with an expert. They'll also get at least two years of access to a dedicated Edition phone support line.
A number of vehicles now display the local speed limit on their navigation screens, some using cameras to ensure that the limit hasn't changed since the navi database was created. But the system being introduced in the next-generation Ford S-Max people-mover goes the next step, and actually controls the speed of the vehicle itself. The Intelligent Speed Limiter builds on technology already used in a growing number of vehicles, including vision systems and Active Cruise Control.