Supercall is being sponsored by Diageo, but will run as an independent editorial property. The new site focuses on spirits, covering everything from how to make a proper Negroni to drinking culture in a newly West-connected Cuba.
Brioni is rebranding with the help of a heavy metal band. Bringing in Metallica is part of the overall effort to reposition Brioni as a masculine brand. The campaign is from new Brioni creative director Justin O'Shea.
Boston Beer-owned Angry Orchard has launched its first hard cider made exclusively with New York apples. Dubbed Walden Hollow, the cider is the company's fourth style of small batch craft ciders.
The Nestle Waters North America facility slated for western Phoenix is nearing fruition amid a series of battles the company has faced elsewhere. Three environmental groups have sued the U.S. Forest Service for letting Nestle continue to bottle in the San Bernardino Mountains.
Adidas announced it will have a "long-term relationship with Kanye West in the launch of Adidas + Kanye West, a Yeezy-branded entity creating footwear, apparel, and accessories for all genders across street and sport," including retail stores.
Five new vending machines are opening up across the city of Detroit. But these aren't your average vending machines -- they contain books. The free vending machines are part of JetBlue's "Soar with Reading" program, which was created to ensure that schoolchildren have access to age-appropriate reading material, even when school is not in session.
An International Trade Commission judge ruled that the stripes, toe bumper, and toe cap all constituted valid trademarks that were worthy of protection. On June 23, after review by the full ITC, the decision was overturned.
PepsiCo is hoping that Classic Diet Pepsi turns out as well as Classic Coke's reboot. A 10-month-long test of substituting sucralose for aspartame in Diet Pepsi has shown that customers prefer the original formulation, so PepsiCo is giving the people what they want and bringing back Diet Pepsi with aspartame in September.
The chain is launching a "Chiptopia" summer promotion starting Friday that rewards customers for their number of visits. Chipotle has been scrambling to regain loyalty from former fans after alienating many with several incidences of E. coli and Norovirus at stores last year.
General Mills was a longtime leader in yogurt with its Yoplait brand, but the company was slow to catch on to the Greek yogurt trend when Chobani started to take the category mainstream in 2007. Since then, General Mills has gained ground in the Greek yogurt market with Yoplait Greek 100.