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PepsiCo Reintroduces Diet Pepsi With Aspartame

PepsiCo is hoping that Classic Diet Pepsi turns out as well as Classic Coke’s reboot. A 10-month-long test of substituting sucralose for aspartame in Diet Pepsi has shown that customers prefer the original formulation, so PepsiCo is giving the people what they want and bringing back Diet Pepsi with aspartame in September.

Read the whole story at Brand Channel »

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