Around the Net

Metallica Becomes Face Of Brioni Luxury Menswear

Brioni is rebranding with the help of a heavy metal band. Bringing in Metallica is part of the overall effort to reposition Brioni as a masculine brand. The campaign is from new Brioni creative director Justin O’Shea.

Read the whole story at Loudwire »

1 comment about "Metallica Becomes Face Of Brioni Luxury Menswear".
Check to receive email when comments are posted.
  1. Stuart Dornfield from Stuart Dornfield, LLC, June 30, 2016 at 11:17 a.m.

    I hope Brioni has some hard research that points them in this, albeit, unexpected direction. For a brand that sells $6,000 finely tailored Italian suits and $800 shirts, arguably the best in the world, it's hard to believe that the Metallica fan is their market. I'd sooner think Il Divo or Michael Buble, a Canadian who become a naturalized Italian citizen-- all because of wearing Brioni suits. Now there's a campaign!

Next story loading loading..