Nissan supervisors have worn "vote no" t-shirts to work in recent days, and in some cases held one-on-one talks with employees to discourage them from joining the UAW. Videos are running on loop in the plant's break areas, painting unions in a bad light. The United Auto Workers has enlisted civil rights groups, as most of the plant employees are African-American.
Patron Tequila has partnered with Oscar-nominated director Guillermo del Toro for a limited-edition release including unique packaging. This partnership marks one of the first commercial collaborations in which del Toro has engaged outside of the entertainment industry.
Sylvan Learning CMO Amy Przywara says that being a mom to three school-age children puts her squarely in the target audience for her brand. "I love talking with my mom friends and gaining insights into the business by living the experience every day." Przywara says her team is working on a new value proposition to showcase what Sylvan can do for every child.
The Tesla name might conjure images of self-driving futuristic cars. But if you want your Model 3 to include those features, you'll have to fork over more cash. The car's "Enhanced Autopilot," which allows the Model 3 to automatically keep pace with traffic, change lanes and self-park, is an extra $5,000. A car equipped with "full self-driving capability" is another $3,000.
Hyundai's campaign for the 2018 Sonata focuses on daily driving. Instead of talking about performance figures like so many car commercials are guilty of, this Hyundai ad highlights driver comfort, interior quality and technology. The commercial also showcases just a few of the many standard safety assists in the new Sonata.
The luxury department store's first step was to eliminate 225 positions. Affected employees - which span all brands and operating divisions - will receive severance packages, and also be considered for other job openings within the company, "Chain Store Age" quotes the "Dallas News" as having reported.
In a new video series, the actress and foodie takes on the role of "cocoa discoverer" to uncover not only how Dove Chocolate experts select and roast the highest-quality cocoa beans, but also how the company supports the farmers and sustainable farming methods. Directed by emerging filmmaker Pamela Romanowsky in partnership with Refinery29, the videos provide consumers with a glimpse into the origins of Dove Chocolate.
Same-store sales remained in negative territory, but improved sequentially, and the momentum has since turned comps positive in the current fourth quarter. Earnings in the meantime slowed as a result of higher costs associated with its recently announced strategic plan and falling comps. Total sales for the quarter, which ended July 2, ticked up 0.6% to $3.7 billion. Net income of $106 million was down 11.7%.
Procter & Gamble CEO David Taylor vowed to keep a lid on costs and hinted at potential cuts as it reported annual results. The comments come as P&G reported a solid end to its fiscal year ended June 30, but 10 days after hedge fund boss Nelson Peltz criticized the company's "excessive cost and bureaucracy."
Its new tagline ("Do More. Different.") highlights the company's new KEYone phone. The message: Using a BlackBerry today makes you someone who is a little offbeat. It's a complete reversal from only a few years ago. The beleaguered Canadian brand ruled the mobile market before iPhones and Androids took over. Now it is settling on being a niche brand and selling itself as a lifestyle choice.