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BlackBerry Back With New U.S. Campaign

Its new tagline (“Do More. Different.”) highlights the company’s new KEYone phone. The message: Using a BlackBerry today makes you someone who is a little offbeat. It’s a complete reversal from only a few years ago. The beleaguered Canadian brand ruled the mobile market before iPhones and Androids took over. Now it is settling on being a niche brand and selling itself as a lifestyle choice.

Read the whole story at Brand Channel »

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