Picture a mural transforming before your eyes. You would assume that it's digital, a projected image. But if you look closely, you see it's not. It's a painting that's being changed by air. That's how art was created at "Degrees of Perfection," presented in Los Angeles by Lennox.
Beautycounter, the California-based natural beauty line, has bought Nude, the natural beauty line founded by Bono's wife, Ali Hewson, from LVMH Moet Hennessy Louis Vuitton. Bono will become an investor in Counter Brands, the parent company of Beautycounter, and Ms. Hewson will become a board member.
Volkswagen AG's price tag to settle lawsuits in the U.S. over its rigging of diesel emissions tests has jumped to more than $15 billion -- $5 billion more than previously reported. VW will set aside up to $10.03 billion to cover costs including buying back vehicles at pre-scandal values and compensating drivers as much as $10,000 per car for their troubles.
Wimbledon is supported by marketing partners including IBM, Jaguar, Rolex, Stella Artois, Evian, HSBC bank and Ralph Lauren. Returning to the marketing roster is Haagen-Dazs. A five-year deal includes $3.4 million marketing campaign and a limited-edition flavor, Strawberries & Cream, sold exclusively on the tournament grounds.
The Belgian AB InBev brand is kicking off its "Host One to Remember" campaign. The idea is to get people to host parties and make sure they purchase plenty of Stella Artois for potential revelers. After all, this beer has been involved in plenty of celebrations over the years.
Marc Jacobs has a talent for transforming his models to fit the story he's trying to tell for a given collection, both in runway shows and campaigns alike. For his star-studded Fall 2016 ads, which feature the likes of Cara Delevingne, Courtney Love, Marilyn Manson, Missy Elliott, it is Kendall Jenner as a "goth goddess" who is the most unrecognizable.
Uber Technologies partnered with Hertz to offer short-term auto rentals to ride-hailing drivers, a move intended to court new drivers and keep current ones on the road. The partnership launches in Los Angeles and will be rolled out to other U.S. cities in the coming months.
It looks like a vehicle Batman might drive, but it's actually being used for advertising. The Mill Blackbird is an adjustable car rig that is used as a base for photoreal CG cars, allowing companies to essentially use this in place of an actual vehicle when filming commercials.
President Obama will recognize the significance of the Stonewall Inn by naming it a national monument, marking the first one dedicated to LGBT rights in the nation's history. The site of the landmark 1969 Stonewall riots against the New York Police Department has long symbolized the LGBT community's fight for visibility and progress.
The growing buzz surrounding Adidas' sneakers isn't benefiting only the sportswear brand, but its retail partners as well. According to reports, Finish Line Inc. surged the most it has in the past seven years, after surpassing first-quarter expectations.