Oprah Winfrey is opening another retail operation today -- this time a 138-square-foot upscale kiosk. It's located in the common space on the second floor of the Water Tower Place mall on North Michigan Avenue in Chicago, Sandra M. Jones reports, and will carry Oprah clothing, memorabilia and collectibles as well as items from the "O" signature baby collection and an assortment of South African crafts and jewelry. The Oprah Store, a 5,500-square-foot shop, opened across from the talk-show star's Harpo Studios in 2008 and sells more than 700 products that represent "the style and taste of Oprah." …

Kraft is using celebrities to target women 35 to 54 who are "looking for new ideas" in a campaign for its Sandwich Shop line of flavored mayonnaises, Elaine Wong reports. It's the first big ad push for the line, which debuted in March and comes in four flavors: reduced fat Chipotle, Garlic & Herb and Horseradish-Dijon, and regular Hot & Spicy. "Squeeze [our mayonnaises] onto your boring ham and cheese and you'll have a delicious, new sandwich that's restaurant-inspired," says Kraft brand manager Amy Monroe. Not coincidentally, the company's new corporate tagline is "Make today …

In a new campaign from a new agency, Kraft Macaroni and Cheese Dinner is going after a bunch of old customers: Adults who may be inclined to think they've outgrown the comfort food. Stuart Elliott reports that the work from Crispin Porter & Bogusky carries the theme, "You know you love it," and contains lines such as "The most fun you can have with your stove on" and "Imported from your childhood." The $50-million-plus campaign is moving away from the value message that has characterized the brand's advertising recently. "We're realizing a lot of our brands …

Toyota's decision to invest $50 million in Tesla, which plans to make electric cars at the Northern California NUMMI plant that the Japanese automaker and General Motors previously announced they were abandoning, is a smart way for the company to burnish its tarnished image, Allison Linn reports. "This is like a public relations bonanza for them," says Robert E. Cole, professor emeritus at UC Berkeley's Haas School of Business. "They certainly get some credibility," agrees Susan Helper, a professor of economics at Case Western Reserve University. Beyond the benefits to be gained in perception, the deal …

Miriam Gottfried reports that the American palate is changing and food company's product development types are slaving over hot stoves, vats and test tubes to appeal to our "hotter, mintier, fruitier" desires. Frito-Lay's new Doritos chips -- First-, Second- and Third-Degree Burn -- are made with jalapeño, buffalo and habanero flavors, respectively, for example. Food companies sometimes say they are adding "umami," a Japanese word that roughly means "good flavor," Gottfried explains. Customers are also part of the mix, of course. To develop Dr Pepper Cherry soda, Dr Pepper Snapple offered consumers 30 different cherry flavors to rate on a …

T-Mobile USA, which has seen its business deteriorate over the past two years, will replace veteran CEO Robert Dotson next year with Philipp Humm, the former CEO of T-Mobile Deutschland, Aude Lagorce reports. Humm will be CEO designate from July 1 and CEO starting next February. "It's certainly time for a strategy review, so it's good timing for a new CEO," says Gartner analyst Katja Ruud. "They need to redefine their position." The only surprise, she maintains, is that it took the company so long to replace Dotson, who has been with the company for 15 years, seven as CEO. …