• Bezos Boasts Of Kindle's Edge With Serious Readers
  • Dark Chocolate Makes Sweet 9% Comeback In '09
  • Lays Promotes Potato Chip Using Many Farmers And Less Salt
  • Nissan's Carlos Ghosn Says All-Electric Leaf Will Be A Hit
    Nissan CEO Carlos Ghosn told attendees at a luncheon at the Detroit Economic Club yesterday that the company has received 13,000 reservations from individual customers for the all-electric Leaf since last month, when it started to take $99 refundable deposits. "We think the Leaf is going to be a big hit," he said. The Leaf, promoted as the first affordable, mass-market all-electric vehicle to be sold in the U.S., will go on sale here in December at $32,780 ($25,280 after a federal tax credit of as much as $7,500). The car will roll out in regions …
  • Sources: Justice Dept. Probing Apple On Online Music Tactics
    The Justice Department is conducting an antitrust investigation into Apple's conduct in the digital music market, Brad Stone reports, including allegations that it used its dominant market position to persuade music labels to refuse to give Amazon exclusive access to music about to be released. Billboard reported in March that Amazon was asking music labels for the exclusive right to sell some songs for one day in exchange for including the songs in a promotion called the "MP3 Daily Deal." But representatives from iTunes reportedly pressured the labels to not participate in Amazon's promotion.
  • NBA Using Logos, Including Edible Ones, To Create Buzz
    The National Basketball Association has signed licensing deals with companies to put logos on everything from pepperoni pizza to gardening gloves to outdoor grills, Bruce Horovitz reports, in an effort to attract new fans, particularly women and teens. Food logos include an image that's placed on pizza after it has been baked that melts into the cheese, and a $34.99 toaster that burns golden brown team logos onto bread. The NBA says global merchandise sales will hit $3 billion this year, a slight uptick, but Ira Mayer, publisher of The Licensing Letter, estimates that retail sales of licensed …
  • Brand Wizard Dean Metropoulos Close To Acquiring Pabst
    Sources say that C. Dean Metropoulos, who has invigorated prior acquisitions such as Bumble Bee Tuna, Vlasic Pickles, Chef Boyardee, Duncan Hines and Ghirardelli Chocolates, is buying Pabst Brewing Co. for about $250 million, Peter Lattman and David Kesmodel write. He reportedly is being backed by General Electric Co.'s lending arm. In recent years, the blue-collar Pabst Blue Ribbon has become a cult favorite of hipsters by sponsoring off-beat promotions such as female arm-wrestling and eco-conscious fashion shows. The company also owns Schlitz, Old Style, Lone Star and Colt 45. It's a bit player compared with Anheuser-Busch InBev and MillerCoors, …
  • World Cup Mascots: Borderline Offensive, Oddly Mincing
  • Both Style And Substance (The 'P' Words) In Diaper Advertising
  • Bottled Water Pits Nestlé Vs. Greens
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