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Dale Earhardt Jr. Stumps For Mountain Dew

Dale Earnhardt Jr. announced in April he would be retiring following the 2017 NASCAR season. Though he did not mention retiring from Mountain Dew marketing efforts, the PepsiCo brand has, apparently, taken his retirement way too literally. Mountain Dew has unveiled the spokesman who would be “replacing” Earnhardt Jr. in its multi-media marketing efforts: Dewey Ryder.

Read the whole story at NYSportsJournalism.com »

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